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Consumer Behaviour: Applications in Marketing

Authors: Robert East, Malcolm Wright, Marc Vanhuele
Publisher: Sage Publications Ltd
Category: Book

List Price: ~~$49.95~~
Buy New: $42.77
You Save: $7.18 (14%)

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Sales Rank: 1267699

Media: Paperback
Pages: 344
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.5 x 6.5 x 0.8

ISBN: 1412934311
Dewey Decimal Number: 658.8342
EAN: 9781412934312
ASIN: 1412934311

Publication Date: June 5, 2008
Availability: Usually ships in 1-2 business days

Also Available In:

•	Hardcover - Consumer Behaviour: Applications in Marketing

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Product Description
Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions.

Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.

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