Consumer Behaviour: Applications in Marketing |

enlarge | Authors: Robert East, Malcolm Wright, Marc Vanhuele Publisher: Sage Publications Ltd Category: Book
List Price: $49.95 Buy New: $42.77 You Save: $7.18 (14%)
New (20) Used (4) from $42.77
Sales Rank: 1267699
Media: Paperback Pages: 344 Number Of Items: 1 Shipping Weight (lbs): 1.3 Dimensions (in): 9.5 x 6.5 x 0.8
ISBN: 1412934311 Dewey Decimal Number: 658.8342 EAN: 9781412934312 ASIN: 1412934311
Publication Date: June 5, 2008 Availability: Usually ships in 1-2 business days
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Product Description Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.
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