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The Age Curve: How to Profit from the Coming Demographic Storm | 
 enlarge | Author: Kenneth W. Gronbach
Publisher: AMACOM
Category: Book
List Price: $24.95
Buy New: $8.50
You Save: $16.45 (66%)
New (34) Used (14) from $8.50
Rating:  14 reviews
Sales Rank: 90981
Media: Hardcover
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 0814401813
Dewey Decimal Number: 658.8343
EAN: 9780814401811
ASIN: 0814401813
Publication Date: July 3, 2008
Availability: Usually ships in 1-2 business days
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Product Description
For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money. In "The Age Curve", marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, "The Age Curve" will change the way companies look at their customers and how they court them.
Book Description
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
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| Customer Reviews: Read 9 more reviews...
A Must Read! November 20, 2008
Suzanne Maggard (Idaho)
The Age Curve should be a requirement for every marketing and business major. Ken Gronbach brings to light why our current economy is in decline as well as what to expect in the future. His focus on each of the five living generations is more than marketing trends. You will find yourself saying,"So that's why.....!" This is a must read for everyone who is interested in the current events and the future of our country.
Excellent resource for understanding generational differences November 1, 2008
B. ONeill (Los Angeles, CA United States)
With a myriad of definitions out there on where our newest generation (some call them "Gen Y", others refer to them as "Millennials") ends and begins, Gronbach provides a clear, logical system for breaking down the generational groups. His explanations are straightforward and well argued. As a journalist, I find that experts who can boil down their subject into layman's terms are few and far between. Gronbach achieves that while also keeping the reader engaged. Whether you want to market a new social-networking site for teens, want to understand the generational landscape for hiring purposes, or just want a fun, informative read, "The Age Curve" is a go-to resource for insights about the demographic trends shaping our world.
Get On Board! October 24, 2008
William J. McGurk
Ken Gronbach has an impressive grasp of demographics, their trends and implications for the economy at large. He will open your eyes to the realities of change and why you had better get on board! If you cannot hear him in person, read this book! William J. McGurk
The Age Curve October 11, 2008
M. Shindler
1 out of 1 found this review helpful
The Age Curve is an interesting and surprisingly easy-to-understand demographic study. Although written with a view towards sales and marketing, my wife and I found the book to be a useful tool in understanding how the changing population impacts our daily living, (insurance, manufacturing, food industry, local government, education, etc.).
First, the author identifies the generations (GI, Silent, Boomer, Gen X & Y). Then, compares and contrasts them - not strictly by numbers and percentages but more importantly, by attitudes and behaviors. His personal, often humorous examples make the facts, figures and preferences of each market group easy to remember.
The Age Curve is fun reading and has something to offer everyone. We've purchased several copies for family and friends - a great gift for thinking people!
The best investment you will ever make! October 10, 2008
Logie J. Cassells (Chester, NS Canada)
1 out of 1 found this review helpful
This is a book that everyone should, no must read. It explains why the study or a simple grasp of demographics is so important in our daily or business lives. Written in a witty informative style, with lots of case studies illustrating why demand for products rises and falls over time.
My only criticism, is it is only 268 pages long! My solution was to re-read it and go to Ken's very informative web site! This book is worth its weight in gold, as it will wean you off those Aging Boomers onto a bigger coming wave: Generation Y. And finally this book is a must for Christmas lists!
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