Product Description In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
Customer Reviews:
Great Transaction!September 16, 2005 J. Hill(Waco, TX) 0 out of 10 found this review helpful
the book was in good condition and shipped quickly! thanks for a great experiance!