Location:  Home » General Marketing » Advertising  
Categories
•Web Dev
•Web Marketing
•General Marketing
•E-commerce
New Releases
•Buyology: Truth and Lies About Why We Buy
•Do You Matter? How Great Design Will Make People Love Your Company
•Los Logos 4
•Advertising Next
•Buyology: Truth and Lies About Why We Buy
•Ad Women: How They Impact What We Need, Want, and Buy
•Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
•Advertising 2.0: Social Media Marketing in a Web 2.0 World
•Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
•Buyology: How Everything We Believe about Why We Buy Is Wrong
Bestsellers
1.The Tipping Point: How Little Things Can Make a Big Difference
2.Buyology: Truth and Lies About Why We Buy
3.Sway: The Irresistible Pull of Irrational Behavior
4.Yes!: 50 Scientifically Proven Ways to Be Persuasive
5.Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
6.Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
7.The Tipping Point: How Little Things Can Make a Big Difference
8.Selling the Invisible: A Field Guide to Modern Marketing
9.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
10.Words that Sell, Revised and Expanded Edition
Most Gifted
1.Buyology: Truth and Lies About Why We Buy
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Yes!: 50 Scientifically Proven Ways to Be Persuasive
5.Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
6.Los Logos 4
7.Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
8.Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
9.Do You Matter? How Great Design Will Make People Love Your Company
10.BrandSimple: How the Best Brands Keep it Simple and Succeed
Most Wished For
1.The Tipping Point: How Little Things Can Make a Big Difference
2.Sway: The Irresistible Pull of Irrational Behavior
3.Buyology: Truth and Lies About Why We Buy
4.Yes!: 50 Scientifically Proven Ways to Be Persuasive
5.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
6.Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
7.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
8.Los Logos 4
9.The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
10.The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
 

General Marketing: Advertising



    
 Sort by:  

 
Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) 
enlarge enlarge  		 Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
Authors: William D. Wells, Sandra Moriarty, John Burnett

List Price: $173.33
Buy Used: $8.52
You Save: $164.81 (95%)



New (18) Used (87) from $8.52

Rating: 4.5 out of 5 stars 7 reviews
Sales Rank: 110242
Category: Book
ASIN: 0131465600
Publication Date: May 29, 2005
Availability: Usually ships in 1-2 business days
Advertising (8th Edition) (Advertising: Principles and Practice) 
enlarge enlarge  		 Advertising (8th Edition) (Advertising: Principles and Practice)
Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells

List Price: $177.33
Buy New: $107.99
You Save: $69.34 (39%)



New (34) Used (21) from $81.53

Sales Rank: 150774
Category: Book
ASIN: 0132224151
Publication Date: February 11, 2008
Availability: Usually ships in 1-2 business days


Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor) 
enlarge enlarge  		 Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor)
Author: William D. Wells

Buy New: $55.00



New (5) Used (8) from $35.00

Sales Rank: 769384
Category: Book
ASIN: 0805828125
Publication Date: May 1, 1997
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 1 to 4 weeks
Consumer Behavior 
enlarge enlarge  		 Consumer Behavior
Authors: William D. Wells, David Prensky

List Price: $113.60
Buy Used: $1.99
You Save: $111.61 (98%)



New (7) Used (17) from $1.99

Sales Rank: 2363399
Category: Book
ASIN: 0471596418
Publication Date: January 17, 1996
Availability: Usually ships in 1-2 business days
Condition: Highlighted The book is clean... more
SEO and Marketing Tips
BETA RELEASE
Share Prices | Free Advertising | Free Credit Report | Secured Loans | Mortgage CalculatorCheap Books | Linens | iPod Sale | Layouts MySpace Игри
Magazin Ro General Marketing: Advertising