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5.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
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7.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
8.Los Logos 4
9.The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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General Marketing: Advertising



    
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Advertising and Integrated Brand Promotion 
enlarge enlarge  		 Advertising and Integrated Brand Promotion
Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik

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Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 356639
Category: Book
ASIN: 0324568622
Publication Date: April 18, 2008
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Promotion and Integrated Marketing Communication with InfoTrac College Edition 
enlarge enlarge  		 Promotion and Integrated Marketing Communication with InfoTrac College Edition
Author: Richard J. Semenik

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Rating: 5.0 out of 5 stars 2 reviews
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Category: Book
ASIN: 0324062532
Publication Date: March 1, 2001
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 Advertising
Authors: Thomas C. O'guinn, Chris Allen, Richard J. Semenik

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Rating: 5.0 out of 5 stars 2 reviews
Sales Rank: 1717857
Category: Book
ASIN: 0324006616
Publication Date: July 19, 1999
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Publicidad (SPANISH TRANSLATION OF ADVERTISING, 1E/0-538-86908-9) 
enlarge enlarge  		 Publicidad (SPANISH TRANSLATION OF ADVERTISING, 1E/0-538-86908-9)
Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik

List Price: $117.95
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New (1) Used (1) from $86.10

Sales Rank: 5340449
Category: Book
ASIN: 9687529598
Publication Date: September 30, 1999
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