Location:  Home » General Marketing » Advertising  
Categories
•Web Dev
•Web Marketing
•General Marketing
•E-commerce
New Releases
•Buyology: Truth and Lies About Why We Buy
•Do You Matter? How Great Design Will Make People Love Your Company
•Los Logos 4
•Advertising Next
•Buyology: Truth and Lies About Why We Buy
•Ad Women: How They Impact What We Need, Want, and Buy
•Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
•Advertising 2.0: Social Media Marketing in a Web 2.0 World
•Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
•Buyology: How Everything We Believe about Why We Buy Is Wrong
Bestsellers
1.The Tipping Point: How Little Things Can Make a Big Difference
2.Buyology: Truth and Lies About Why We Buy
3.Sway: The Irresistible Pull of Irrational Behavior
4.Yes!: 50 Scientifically Proven Ways to Be Persuasive
5.Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
6.Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
7.The Tipping Point: How Little Things Can Make a Big Difference
8.Selling the Invisible: A Field Guide to Modern Marketing
9.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
10.Words that Sell, Revised and Expanded Edition
Most Gifted
1.Buyology: Truth and Lies About Why We Buy
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Yes!: 50 Scientifically Proven Ways to Be Persuasive
5.Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
6.Los Logos 4
7.Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
8.Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
9.Do You Matter? How Great Design Will Make People Love Your Company
10.BrandSimple: How the Best Brands Keep it Simple and Succeed
Most Wished For
1.The Tipping Point: How Little Things Can Make a Big Difference
2.Sway: The Irresistible Pull of Irrational Behavior
3.Buyology: Truth and Lies About Why We Buy
4.Yes!: 50 Scientifically Proven Ways to Be Persuasive
5.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
6.Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
7.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
8.Los Logos 4
9.The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
10.The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
 

General Marketing: Advertising



    
 Sort by:  

 
Marketing Metrics: 50+ Metrics Every Executive Should Master 
enlarge enlarge  		 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

List Price: $39.99
Buy New: $23.97
You Save: $16.02 (40%)



New (39) Used (14) from $22.99

Rating: 4.5 out of 5 stars 27 reviews
Sales Rank: 7618
Category: Book
ASIN: 0131873709
Publication Date: April 28, 2006
Availability: Usually ships in 1-2 business days
 Advertising and Promotion Management
Author: Paul W. Farris

Buy New: $33.08



New (4) Used (5) from $14.50

Sales Rank: 6920503
Category: Book
ASIN: 0894642383
Publication Date: June 1987
Shipping: Eligible for Super Saver Shipping
Availability: In stock soon. Order now to get in line. First come, first served.


The Advertising Controversy: Evidence on the Economic Effects of Advertising 
enlarge enlarge  		 The Advertising Controversy: Evidence on the Economic Effects of Advertising
Authors: Mark S. Albion, Paul W. Farris

Buy New: $108.95



New (2) Used (9) from $18.42

Sales Rank: 2289666
Category: Book
ASIN: 086569057X
Publication Date: February 28, 1981
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
 Cases in Advertising and Promotion Management
Authors: John A. Quelch, Paul W. Farris

Buy Used: $0.64



Used (11) from $0.64

Sales Rank: 4060952
Category: Book
ASIN: 0256096899
Publication Date: December 1, 1990
Availability: Usually ships in 1-2 business days
Condition: Shows some signs of wear,... more
SEO and Marketing Tips
BETA RELEASE
Loans | Loans | Home Loan | Loans | Auto LoansCheap Books | Linens | iPod Sale | Layouts MySpace Игри
Magazin Ro General Marketing: Advertising