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General Marketing: Advertising



    
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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing) 
enlarge enlarge  		 Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
Authors: George E. Belch, Michael A. Belch

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Rating: 4.5 out of 5 stars 6 reviews
Sales Rank: 207681
Category: Book
ASIN: 0072536764
Publication Date: April 2, 2003
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 Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
Authors: George E. Belch, Michael A. Belch

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0256136963
Publication Date: November 1994
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 Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective
Authors: George E. Belch, Michael A. Belch

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Sales Rank: 5651193
Category: Book
ASIN: 0256108250
Publication Date: December 1992
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 Introduction to Advertising and Promotion Management
Authors: George E. Belch, Michael A. Belch

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Sales Rank: 2934717
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ASIN: 0256079722
Publication Date: January 1990
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Advertising and Promotion: An Integrated Marketing Communications Perspective: With PowerWeb 
enlarge enlarge  		 Advertising and Promotion: An Integrated Marketing Communications Perspective: With PowerWeb
Authors: George E. Belch, Michael A. Belch

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Rating: 4.5 out of 5 stars 3 reviews
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ASIN: 0071216782
Publication Date: June 1, 2003
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Advertising and Promotion: Internet Exercises 
enlarge enlarge  		 Advertising and Promotion: Internet Exercises
Authors: George E. Belch, Michael A. Belch

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ASIN: 0070122911
Publication Date: December 15, 1997
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