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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Sway: The Irresistible Pull of Irrational Behavior
Creative Advertising, Second Edition
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
Advertising and Promotion: An Integrated Marketing Communications Perspective
Idea Industry: How to Crack the Advertising Career Code
A History of Advertising (Basic Architecture Series)
Google AdSense For Dummies (For Dummies (Computer/Tech))
Advertising is Dead: Long Live Advertising!
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Bestsellers
Yes!: 50 Scientifically Proven Ways to Be Persuasive
The Tipping Point: How Little Things Can Make a Big Difference
Sway: The Irresistible Pull of Irrational Behavior
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
The Brand Gap: Expanded Edition
Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
Marketing Metrics: 50+ Metrics Every Executive Should Master
Ogilvy on Advertising
Selling the Invisible: A Field Guide to Modern Marketing
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Yes!: 50 Scientifically Proven Ways to Be Persuasive 
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 Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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Avg. Customer Rating: 5.0 out of 5 stars 57 reviews
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ASIN: 1416570969
Publication Date: June 10, 2008
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The Tipping Point: How Little Things Can Make a Big Difference 
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 The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell

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New (108) Used (294) Collectible (7) from $3.45

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ASIN: 0316346624
Publication Date: January 7, 2002
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Sway: The Irresistible Pull of Irrational Behavior 
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 Sway: The Irresistible Pull of Irrational Behavior
Authors: Ori Brafman, Rom Brafman

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Avg. Customer Rating: 4.0 out of 5 stars 34 reviews
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ASIN: 0385524382
Publication Date: June 3, 2008
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands 
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 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler

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ASIN: 0471746843
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card 
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 Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Authors: George E Belch, Michael A Belch

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ASIN: 0073255963
Publication Date: May 15, 2006
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Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) 
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 Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
Authors: William D. Wells, Sandra Moriarty, John Burnett

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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) 
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 Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Authors: Kenneth E. Clow, Donald E. Baack

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 Advertising and Promotion: An Integrated Marketing Communications Perspective
Author: George E. Belch

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Advertising and Integrated Brand Promotion 
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 Advertising and Integrated Brand Promotion
Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik

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Publication Date: April 18, 2008
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Marketing Metrics: 50+ Metrics Every Executive Should Master 
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 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Publication Date: April 28, 2006
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