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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card | 
 enlarge | Authors: George Belch, Michael Belch
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $13.61
New (25) Used (93) from $13.61
Rating:  3 reviews
Sales Rank: 184337
Media: Hardcover
Edition: 7
Pages: 820
Number Of Items: 1
Shipping Weight (lbs): 4.4
Dimensions (in): 11 x 8.7 x 0.8
ISBN: 0073255963
Dewey Decimal Number: 380
EAN: 9780073255965
ASIN: 0073255963
Publication Date: May 15, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: USED HARDBACK SHELF DUST 7TH EDITION (JH)ISBN:0073255963
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Product Description
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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| Customer Reviews:
 Fair Condition June 27, 2008
Kathleen Mahaney (MD)
The reason I changed it to being a fair condition is the fact that two of the chapters the pages must have had an issue in the binding. There is a lot of cut off pages in Chapters 15 & 16. I will have to get a copy of those chapters from the instructor for my exam. Other than that, the book was in decent condition.
The shipping time was very prompt, and seller was prompt in responses.
 Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card September 27, 2007
GMV
3 out of 7 found this review helpful
The price was below what my local University was charging by close to $[...] and this is compared to the used price. I chose ground delivery and I received my order ahead of schedule. I would definately buy from [...] again.
Advertising Text Book February 7, 2007
K. Cohoon (Florida)
4 out of 8 found this review helpful
This text book is written better than most. The writing style kept my interest better and it uses interesting examples.
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