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5.Buyology: Truth and Lies About Why We Buy
6.Yes!: 50 Scientifically Proven Ways to Be Persuasive
7.Influence: The Psychology of Persuasion (Collins Business Essentials)
8.The Wisdom of Crowds
9.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Marketing Management (13th Edition) (Marketing Management) 
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Authors: Philip Kotler, Kevin Keller

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Principles of Marketing, 12th Edition 
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Authors: Philip Kotler, Gary Armstrong

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Marketing Management (12th Edition) (Marketing Management) 
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Authors: Philip Kotler, Kevin Lane Keller

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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound 
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Author: Martin Lindstrom

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Principles of Marketing (Principles of Marketing) 
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Authors: Philip Kotler, Gary Armstrong

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace 
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Authors: Irving Rein, Philip Kotler, Ben Shields

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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences 
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Author: Joanne Scheff Bernstein

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Framework for Marketing Management, A (4th Edition) 
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Authors: Philip Kotler, Kevin Keller

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Marketing: An Introduction (9th Edition) (MyMarketingLab Series) 
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Authors: Gary Armstrong, Philip Kotler

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Framework for Marketing Management (3rd Edition) 
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Authors: Philip Kotler, Kevin Lane Keller

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