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6.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
7.Sway: The Irresistible Pull of Irrational Behavior
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5.Buyology: Truth and Lies About Why We Buy
6.Yes!: 50 Scientifically Proven Ways to Be Persuasive
7.Influence: The Psychology of Persuasion (Collins Business Essentials)
8.The Wisdom of Crowds
9.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition 
enlarge enlarge  		 Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition
Author: Jr., E. Jerome Mccarthy William D. Perreault

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ASIN: 0072864710
Publication Date: 2005
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 Essentials of Marketing
Authors: William D. Perreault Jr., Joseph P Cannon, E. Jerome Mccarthy

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Basic Marketing: A Global-managerial Approach 
enlarge enlarge  		 Basic Marketing: A Global-managerial Approach
Authors: William D. Perreault Jr., E. Jerome Mccarthy, William D. Perreault

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Rating: 3.5 out of 5 stars 8 reviews
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Publication Date: December 2004
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Basic Marketing 
enlarge enlarge  		 Basic Marketing
Authors: William D. Perreault Jr., Joseph P Cannon, E. Jerome Mccarthy

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Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1) 
enlarge enlarge  		 Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)
Authors: William D. Perreault Jr., E. Jerome Mccarthy

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Basic Marketing W/Applications in Basic Marketing: Global-Managerial Approach 
enlarge enlarge  		 Basic Marketing W/Applications in Basic Marketing: Global-Managerial Approach
Author: William D., Jr. Perreault

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 Basic Marketing
Authors: William D. Perreault Jr., Joseph P Cannon, E. Jerome Mccarthy

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Essentials of Marketing, 9/e: Package #1: Text, Student CD, PowerWeb, Apps 2003-2004 
enlarge enlarge  		 Essentials of Marketing, 9/e: Package #1: Text, Student CD, PowerWeb, Apps 2003-2004
Authors: Jr., William D. Perreault, Jr., William Perreault

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ASIN: 0072941839
Publication Date: July 10, 2003
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The Marketing Game! 
enlarge enlarge  		 The Marketing Game!
Authors: Charlotte H. Mason, William D. Perreault Jr.

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Rating: 5.0 out of 5 stars 3 reviews
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 Essentials of Marketing
Authors: William D. Perreault Jr., E. Jerome Mccarthy, Joseph P Cannon

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