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1.The Tipping Point: How Little Things Can Make a Big Difference
2.Predictably Irrational: The Hidden Forces That Shape Our Decisions
3.Buyology: Truth and Lies About Why We Buy
4.Influence: The Psychology of Persuasion (Collins Business Essentials)
5.Nudge: Improving Decisions About Health, Wealth, and Happiness
6.Sway: The Irresistible Pull of Irrational Behavior
7.Yes!: 50 Scientifically Proven Ways to Be Persuasive
8.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
9.Grown Up Digital: How the Net Generation is Changing Your World HC
10.Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
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1.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
2.Buyology: Truth and Lies About Why We Buy
3.The Tipping Point: How Little Things Can Make a Big Difference
4.Predictably Irrational: The Hidden Forces That Shape Our Decisions
5.The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
6.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
7.Sway: The Irresistible Pull of Irrational Behavior
8.Nudge: Improving Decisions About Health, Wealth, and Happiness
9.Influence: The Psychology of Persuasion (Collins Business Essentials)
10.The 29% Solution: 52 Weekly Networking Success Strategies
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1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Nudge: Improving Decisions About Health, Wealth, and Happiness
5.Buyology: Truth and Lies About Why We Buy
6.Yes!: 50 Scientifically Proven Ways to Be Persuasive
7.Influence: The Psychology of Persuasion (Collins Business Essentials)
8.The Wisdom of Crowds
9.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
10.Web Analytics: An Hour a Day
 

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
enlarge enlarge  		 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne

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Rating: 4.0 out of 5 stars 167 reviews
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ASIN: 1591396190
Publication Date: February 3, 2005
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The Ultimate Question: Driving Good Profits and True Growth 
enlarge enlarge  		 The Ultimate Question: Driving Good Profits and True Growth
Author: Fred Reichheld

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Rating: 4.0 out of 5 stars 66 reviews
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Publication Date: March 2, 2006
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The Experience Economy: Work Is Theater & Every Business a Stage 
enlarge enlarge  		 The Experience Economy: Work Is Theater & Every Business a Stage
Authors: B. Joseph Pine, James H. Gilmore

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Rating: 4.5 out of 5 stars 40 reviews
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ASIN: 0875848192
Publication Date: April 1999
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers 
enlarge enlarge  		 Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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Rating: 5.0 out of 5 stars 8 reviews
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ASIN: 1422121151
Publication Date: April 22, 2008
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Authenticity: What Consumers Really Want 
enlarge enlarge  		 Authenticity: What Consumers Really Want
Authors: Ii Pine, James H. Gilmore, B. Joseph

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Rating: 4.5 out of 5 stars 20 reviews
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Publication Date: September 24, 2007
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Spanning Silos: The New CMO Imperative 
enlarge enlarge  		 Spanning Silos: The New CMO Imperative
Author: David A. Aaker

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Rating: 4.5 out of 5 stars 3 reviews
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ASIN: 1422128768
Publication Date: October 21, 2008
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How Customers Think: Essential Insights into the Mind of the Market 
enlarge enlarge  		 How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman

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Rating: 4.0 out of 5 stars 46 reviews
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ASIN: 1578518261
Publication Date: February 21, 2003
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Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles 
enlarge enlarge  		 Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles
Author: Joseph H. Ellis

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Rating: 4.5 out of 5 stars 30 reviews
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ASIN: 1591396913
Publication Date: October 11, 2005
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Harvard Business Review on Supply Chain Management (Harvard Business Review Paperback Series) 
enlarge enlarge  		 Harvard Business Review on Supply Chain Management (Harvard Business Review Paperback Series)
Author: Harvard Business School Press

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Rating: 5.0 out of 5 stars 4 reviews
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ASIN: 1422102793
Publication Date: August 28, 2006
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Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and Life 
enlarge enlarge  		 Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and Life
Authors: Ronald A. Howard, Clinton D. Korver

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Rating: 5.0 out of 5 stars 6 reviews
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ASIN: 1422121062
Publication Date: June 24, 2008
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