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1.The Tipping Point: How Little Things Can Make a Big Difference
2.Predictably Irrational: The Hidden Forces That Shape Our Decisions
3.Influence: The Psychology of Persuasion (Collins Business Essentials)
4.Nudge: Improving Decisions About Health, Wealth, and Happiness
5.Buyology: Truth and Lies About Why We Buy
6.Sway: The Irresistible Pull of Irrational Behavior
7.Yes!: 50 Scientifically Proven Ways to Be Persuasive
8.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
9.Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
10.Grown Up Digital: How the Net Generation is Changing Your World HC
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1.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
2.Buyology: Truth and Lies About Why We Buy
3.The Tipping Point: How Little Things Can Make a Big Difference
4.Predictably Irrational: The Hidden Forces That Shape Our Decisions
5.The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
6.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
7.Sway: The Irresistible Pull of Irrational Behavior
8.Nudge: Improving Decisions About Health, Wealth, and Happiness
9.Influence: The Psychology of Persuasion (Collins Business Essentials)
10.The 29% Solution: 52 Weekly Networking Success Strategies
Most Wished For
1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Nudge: Improving Decisions About Health, Wealth, and Happiness
5.Buyology: Truth and Lies About Why We Buy
6.Yes!: 50 Scientifically Proven Ways to Be Persuasive
7.Influence: The Psychology of Persuasion (Collins Business Essentials)
8.The Wisdom of Crowds
9.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
10.Web Analytics: An Hour a Day
 

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Buyology: Truth and Lies About Why We Buy 
enlarge enlarge  		 Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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Rating: 4.0 out of 5 stars 44 reviews
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ASIN: 0385523882
Publication Date: October 21, 2008
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Sway: The Irresistible Pull of Irrational Behavior 
enlarge enlarge  		 Sway: The Irresistible Pull of Irrational Behavior
Authors: Ori Brafman, Rom Brafman

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Rating: 4.0 out of 5 stars 48 reviews
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ASIN: 0385524382
Publication Date: June 3, 2008
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization 
enlarge enlarge  		 The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Authors: Thomas Kelley, Jonathan Littman

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Rating: 4.5 out of 5 stars 39 reviews
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ASIN: 0385512074
Publication Date: October 18, 2005
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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy 
enlarge enlarge  		 Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Author: Ron Willingham

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Rating: 4.5 out of 5 stars 26 reviews
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ASIN: 0385509561
Publication Date: June 17, 2003
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Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience 
enlarge enlarge  		 Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience
Author: Stephanie Palmer

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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World 
enlarge enlarge  		 Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
Author: Pete Blackshaw

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Rating: 4.0 out of 5 stars 7 reviews
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ASIN: 038552272X
Publication Date: July 8, 2008
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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer 
enlarge enlarge  		 Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
Authors: Carl Sewell, Paul B. Brown

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Rating: 4.5 out of 5 stars 34 reviews
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Category: Book
ASIN: 0385504454
Publication Date: November 2002
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The Design of Everyday Things 
enlarge enlarge  		 The Design of Everyday Things
Author: Donald Norman

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Rating: 4.0 out of 5 stars 149 reviews
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ASIN: 0385267746
Publication Date: February 1, 1990
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Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers 
enlarge enlarge  		 Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
Author: Kirk Kazanjian

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 0385518323
Publication Date: January 16, 2007
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors 
enlarge enlarge  		 Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Authors: Jaynie L. Smith, William G. Flanagan

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Rating: 4.0 out of 5 stars 15 reviews
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ASIN: 0385517092
Publication Date: April 25, 2006
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