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Influence: The Psychology of Persuasion (Collins Business Essentials) |  | Author: Robert B. Cialdini
Publisher: Harper Paperbacks
Category: Book
List Price: $17.99
Buy Used: $8.22
as of 7/30/2010 05:15 CDT details
You Save: $9.77 (54%)
New (71) Used (69) from $8.22
Seller: bellwetherbooks
Rating:  333 reviews
Sales Rank: 435
Media: Paperback
Edition: Revised
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.9 x 5.3 x 0.9
ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
ASIN: 006124189X
Publication Date: January 1, 2007
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780061241895 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Product Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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| Customer Reviews:
Showing reviews 1-5 of 333
 Consumer rights June 14, 2010
Ryan Vlasak
1 out of 1 found this review helpful
In Influence, Robert Cialdini articulates six "principles of compliance" or psychological factors that influence our decision-making: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. While each principle in isolation is fairly straightforward, Cialdini shows how the principles can nevertheless be used to secure compliance in situations in which compliance would not otherwise occur. Cialdini's overall purpose in Influence seems to be to alert us (the consumer) how otherwise benign and useful social rules can be manipulated for profit.
As a consumer rights attorney, I highly recommend Cialdini's book. Influence is full of interesting examples and results backed by empirical data and experiments related in lively, smart prose. Far from a book intended for the marketing professional, Influence is a work for consumers. Cialdini reads like a Platonist, reminding the consumer to listen to her gut and mind the shadows of the cave in the marketplace.
Bracamontes & Vlasak, P.C.
Ryan Vlasak
Fun reading for the reluctant business book reader June 4, 2010
Melissa (Tampa, FL)
1 out of 1 found this review helpful
I am usually reluctant to read "business" books, but I am very pleasantly surprised by how well the information is presented and that it is a page-turner. At least one, and usually several, experiments are explained to provide foundation for the evidence, which satisfies the curiosity about this aspect of human behavior. I have begun looking at sales, advertisements and communications in general in new way!
 A Must Have, a Must Read, a Must Internalize Book... May 17, 2010
Issamar
1 out of 1 found this review helpful
There is a reason that this book has been so highly acclaimed worldwide by the entire spectrum...
Dr. Robert Cialdini elegantly explains in an easy to understand manner what makes us tick...
I'm glad you enjoyed reading this review- It's a pleasure to be of service to you.
I'm sure, given the chance, you'd do the same for me!
(you have to read the book to understand what I've just done to you...) :)
This is a MUST HAVE May 12, 2010
R. Speizer (San Francisco, CA)
1 out of 1 found this review helpful
This is easily the best psychology book I have ever read! Not only does it describe how people are convinced to do things, buy things or behave it discusses the actual studies that show why those things work.
Some reviewers have complained that there are no practical examples. Well if you read this and think about it you can see how you have been influenced, how to avoid being swept up by the professioal infulencers (car salesman, tv ads etc) and how to get other people to do what you want.
Eye opener May 10, 2010
Theodore Graham (Columbus, OH)
1 out of 1 found this review helpful
For only $12 this book offers a lot of information. I would highly reccommend it for almost anyone. It contains a scary amount of information about how we are manipulated everyday by salespeople and advertisers, it's almost like a guide for how to manipulate people.
Showing reviews 1-5 of 333
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