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You, Inc.: The Art of Selling Yourself | 
 enlarge | Authors: Harry Beckwith, Christine Clifford Beckwith
Publisher: Business Plus
Category: Book
List Price: $23.99
Buy New: $10.96
You Save: $13.03 (54%)
New (42) Used (22) from $9.47
Rating:  38 reviews
Sales Rank: 28818
Media: Hardcover
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.6 x 5.3 x 1
ISBN: 0446578215
Dewey Decimal Number: 658.85
EAN: 9780446578219
ASIN: 0446578215
Publication Date: March 1, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Publisher's Return MULTIPLE COPIES AVAILABLE. PLEASE READ AMAZON'S SHIPPING RATES AND ESTIMATED DELIVERY TIMES BEFORE ORDERING.
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Product Description
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motivational speaker and former sales executive Christine Clifford Beckwith, to provide tips, anecdotes, and insights based on their 30 years of selling experience. Written in a traditional homespun style, the Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to seal the deal and thrive in business.
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| Customer Reviews: Read 33 more reviews...
 Readability & effectiveness November 12, 2008
Bradley R. Dixon (Westfield, MA USA)
This book is excellent. I find it to be very easy to read, and extremely relevant. I have recommended this book to many people. The best way I found to describe this book is that it presents items that are "Common Sense", that I don't think about commonly.
If you want to take your career to the next level, I recommend this book.
 Good relationship building habits for business and life September 18, 2008
Mike Wren (Aurora, IL USA)
This book really does list and nicely explain good sales habits. Most ideas are not new to an experienced sales person, but like any endeavor it is vital to perform the basics well to really succeed. Someone brand new to sales would probably find this book pretty enlightening. The concepts presented -over two or three pages each- provide a useful basis on which to review a sales call and to think about how the next meeting could be even better. The concepts translate easily to personal life. A nice book to reflect on over a cup of coffee between sales calls or while sitting on a plane.
Brief But Invaluable Lessons August 12, 2008
Andrew Shaffer (Gotham City, USA)
1 out of 1 found this review helpful
While this book is short, it's also dense with life-changing suggestions. It's format makes it easy to re-read by picking and choosing which lessons you want to apply to your own life. Some of the suggestions are common sense and some are not. The real worth of the book won't be apparent until after you've implemented some of the Beckwiths' ideas and seen the change in your own life. This sounds a little cheesy, but it's the truth!
Practical, Highly Readable Guidebook for Building your Personal Brand July 31, 2008
Kevin Quinley (Fairfax, VA)
Harry Beckwith and Christine Beckwith have hit upon a formula similar to that of author Jeffrey Fox - practical advice in short, pithy chapters. Lots of pith in this one, so much so that readers may be pithed off with a surfeit of pith.
Seriously, Team Beckwith offers many useful nuggets for anyone in business to embrace in order to win more business and keep clients happy. Some of the tips he offers repeats ideas he has developed in his other books, but a little repetition never hurt, never hurt, never hurt anybody.
Both Beckwiths have platinum credentials but would likely be the first to tell you they don't mean squat in getting and keeping clients happy. In an era of corporate layoffs, a tough job market and an erosion in corporate loyalty, Beckwith and wife have penned a practice book that should be MUST reading for anyone in business today - whether fresh out of college, mid-career or late stage.
Phenominal~ June 25, 2008
Ellen Pate (Texas)
There is so much common sense wisdom here, so much debunking of conventional wisdom in selling that you must read it in small doses not to lose the grand effect. This book explains the pragmatism in living the golden rule and being true to yourself-it helps you succeed in sales. Many many insights and especially good for someone just starting out in sales. It helps one think rationally in getting ahead in his/her career. Up there with the best-and I'm a super strict critic.
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