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The Official Get Rich Guide to Information Marketing on the Internet | 
 enlarge | Authors: Bob Regnerus, Robert Skrob
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $13.77
You Save: $11.18 (45%)
New (31) Used (8) from $12.98
Rating:  8 reviews
Sales Rank: 102567
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 7.3 x 5.4 x 0.7
ISBN: 1599182548
Dewey Decimal Number: 658.872
EAN: 9781599182544
ASIN: 1599182548
Publication Date: August 5, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The Inside Scoop to Selling Information on the Internet
You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode! - Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement
- Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site
- Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses
- Use three profit-proven models that inspire sales
- Learn the seven laws for effective order forms
- Discover how to drive customers instead of traffic
Also, get the inside scoop from today's most successful, online information marketers! Take your information marketing business to the next level-reach millions and make BIG money on the internet.
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| Customer Reviews: Read 3 more reviews...
 Must Read for Information Marketers November 13, 2008
Mitch Paioff (Littleton, CO)
Having read many books on starting an information marketing business, I can tell you that this is by far the best one. I found out about it when I received an email from Robert Skrob inviting me to listen in on a free tele-seminar. I listened to it and immediately afterwards bought the book.
Robert Skrob and Bob Regnerus are geniuses in this field. They describe the process of starting an information marketing business by using the "Five Kings" - King Salutation, King Presentation, King Consummation, King Perseverence, and King Enticement. Each king has a distinct role and purpose. The end result is to get as many potential customers as possible to find you and buy your products.
I became a Robert Skrob fan when I read another book of his "The Official Get Rich Guide to Information Marketing". If you are serious about starting or improving an information marketing business, then you should read both books.
Mitch Paioff, Author, Getting Started as an Independent Computer Consultant
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months
Landing Pages 101 October 30, 2008
Craig A. Valine (Pasadena, CA)
"The Get Rich Guide to Information Marketing on the Internet" is an excellent book about setting up your website for one primary purpose: To get your ideal prospects into the funnel.
The book was timely for me, because I have known the fundamentals of setting up a landing page, but it gave me some missing info I had been urgently looking for. Actually, someone in my Info-Marketing Mastermind had been trying to set up a site (the old way) and I said "Get this book right way and read it!"
Bob Regnerus is "the" expert when it comes to capturing "targeted" leads from your website. I thought the book was simply put, but effective in strategy.
(My book, by the way, was highlighted all the way through! - Gold nuggets of information everywhere within the book. :)
Craig Valine
"The [Former] Struggling Consultant"
http://FormerStrugglingConsultant.com
 This book provides a good outline and top level strategy for internet info marketing September 24, 2008
Paul Flood (Cincinnati, OH)
1 out of 1 found this review helpful
This book gives a good strategic approach to selling info products online. This book is NOT about creating info products, that is covered in the earlier book
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months. If you do not yet have a product, I recommend you read it first.
What I particularly like is the step-by-step approach advocated by the authors, starting with a singular focus on what they call "The Power of One." This forces infopreneurs to have a singular focus on the individual prospect, rather than a "market" or a "niche."
They then take this concept a step further by recommending the landing/squeeze page strategy to insure the site owner is attracting quality targeted traffic to enter into the sales funnel (this is in lieu of the sales letter landing page written to influence an immediate buying decision). Once there, they outline a strategy of sales pages, autoresponders, blogs and other follow-up strategies to maximize conversion and monetization.
The examples they reference throughout the book are useful models and serve well to clarify the points being made.
The recommended strategies fit well with content 2.0 and the importance of creating a relationship and a community. The recommended resources and examples throughout the book provide a visual reference as a starting point to get an info product site and business started. The checklist at the end of the book is also a useful tool to keep readers on task.
I should note that this is not a detailed reference book on the various elements of internet marketing. For example, the book recommends blogs, video and SEO strategies without extensive detail on each. To have added this level of detail would have diminished the value of the book. One of the big challenges internet marketers face is "Information Overwhelm." This book cuts through the clutter with an effective strategy.
Another Great Book by Skrob & Regnerus September 23, 2008
Christine Barr (West Palm Beach, FL)
I'm a big fan of their first book The Official Get Rich Guide to Information Marketing so was pleased to see one devoted to the internet. For those of use who are somewhat internet savvy but not internet geniuses this is a great book for planning and setting up your business website.
If you are an internet marketing guru then this book will be too basic for you. But I have a number of friends who are novices with regard to internet marketing and have referred them right to this book. It's compact, simple and to the point and it's the best $25 you'll ever spend on web marketing advice for your business.
Chriss Barr
[...]
4 Easy Ways to Ignite Your Love Life and Fatten Up Your Wallet
 Good Start - But Shop Around September 12, 2008
James Nichol (West Fargo, ND)
4 out of 4 found this review helpful
This book has limited information regarding starting an information marketing business on the internet. In fact, for all of the great general ideas and information, Bob Regnerus rarely recommends anyone but himself for starting an internet based information marketing business. This is a great book for promoting his service and information business. However, in my opinion it does not give the reader a comprehensive source of solutions. There are a tons of other books and millions of web-developers and consultants that will work with you for less money.
A few things you might want to consider if you are going to start an Info Marketing business.
1) At the time of this review I logged onto Bob Regnerus's website trafficandsalesmaximizeraudit.com and the video was not formatted for the website. So I could only see the upper-left-hand corner of his video. I could hear everything and what he was saying was good stuff, just long. I have no problem with self-promotion, but if your going to promote yourself as an internet guru with specific talents in the areas of information marketing and ecommerce site development it would be a great boost to your credibility to have your site actually work. By the way I tested the same site on one other PC and a Mac and his video malfunctioned on all of them.
2) As the self proclaimed "Leads King" his other website `leads' you to believe that he is the only reliable website developer for information marketing. I checked out some of the sites he lists as references; Dartmouth School of Business and Miracle-Ear and although they have nice websites, these sites definitely DO NOT follow the website formula & layout that Regnerus and most Information Marketers follow. So exactly what he did for these websites I'm unclear on.
3) If you are starting your info business online and you go through all of The Lead King's websites you will find that he has a service for developing and improving websites for this end. In my opinion this is a good idea, get someone who knows how to build info marketing sites to build one for you. It takes some of the guess work out of it and gets you up and running fairly quickly. However, there are alternatives to Bob Regnerus's services. First, I believe he charges too much; as of today $997.00 for Phase 1 and $5,997.00 for Phase 2. (Does that include the glitchy, malfunctioning videos? I don't know) I recently put up a specific information marketing site for a niche market of professionals. I don't like website development so I posted the job on [...] and in a manner of hours I had 24 contractors to pick from and 6 of them had prior experience with this type of site build. It cost me less than half of what The Leads King advertises as his fee. But to be fair he probably includes a number of other things that I didn't want.
There is a ton of information out there for anyone who wants to do a search on the internet for the same information as this book contains. However, this book is a good source of general knowledge presented chronological in order of what should be considering when launching this type of site or business. So I suggest the book as reference material but not necessarily the services promoted in the book. I did find Appendix B interesting because it lists other resources and vendors for media duplication, free publicity, packaging and shipping services, etc.
If you want to get a daily email promoting services that get information marketers up and going do a search for the "list building club" or [...] ; but I caution you not to get too caught up in their stuff either. At least their stuff is free and if you pursue their promotions you will learn a lot about the type of promotions and elements you may want to use to promote your own business.
Good luck to the new entrepreneurs!
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