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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust |  | Authors: Chris Brogan, Julien Smith
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $11.78
as of 7/30/2010 05:43 CDT details
You Save: $13.17 (53%)
New (43) Used (25) from $10.24
Seller: Hound Dog Solutions
Rating:  77 reviews
Sales Rank: 22285
Media: Hardcover
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.3 x 1.1
ISBN: 0470743085
Dewey Decimal Number: 658.872
EAN: 9780470743089
ASIN: 0470743085
Publication Date: August 24, 2009
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470743089 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Also Available In:
| • | Audio CD - Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust | | • | Kindle Edition - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Revised and Updated) | | • | Paperback - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust | | • | Audible Audio Edition - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust | | • | Kindle Edition - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust |
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Product Description
How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. - Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
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| Customer Reviews:
Showing reviews 1-5 of 77
 A behavioral component of a four book series July 23, 2010
Dr. Yuval Lirov (New Jersey, USA)
Personally, the Presidential elections of 2008 got me interested in social media, as I saw how a skillful use of social media technology generated a network effect to successfully change the outcome of the elections.
Both the social media technology and the people habits using it continue to evolve daily. The amount of literature about social networking keeps growing in step with the changes in this domain. Unfortunately, none of the books can cover all of this topic alone. That's why these four books make a small course in this most important field starting from
1. Motivation (Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion),
2. Etiquette (Chris Brogan and Julien Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust),
3. Practice (Tris Hussey, Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro), and
4. Encyclopedia (Darren Barefoot and Julie Szabo, Friends with Benefits Friends with Benefits: A Social Media Marketing Handbook).
The degree of your own interest in the subject would suggest how many of these books would you read. If you are only interested in a general purpose introduction and an interesting application to wine sales, Gary Vaynerchuk's Why Now is The Time to Crush would serve the purpose.
If you want to know how to behave and what kind of response to expect when participating in the blogosphere, read Chris Brogan's and Julien Smith's Trust Agents. They explain the participant roles, the responsibilities, the approaches, and give plenty advice about how to succeed in commenting on other and writing your own blogs.
To figure out in precise detail how to build your own blog to promote your own product or service, read Tris Hussey's Create Your Own Blog. For a comprehensive reference book, skip the introductory texts above, buy Barefoot's and Szabo's Friends with Benefits, keep it close, and look it up frequently.
Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding
 More than just a Web/Social Media Book June 25, 2010
Don Harkey (Springfield, MO)
Trust Agents is definitely worth the read. It is well written and actionable, but it also holds some almost-hidden wisdom. The reader may think of the concepts presented in the book as "Social Media" tactics, but really the authors have done more. They have outlined some great concepts that can be utilized in business to business sales. As you read, think about how you can apply the principles offline as well as online. Making your own rules, being a trusted resource, leveraging your resources... these are all great business concepts that are more relevant than ever in the New Economy!
To be succesful online having the account is not enough. You have to be... a TRUST AGENTS June 20, 2010
Francesco Arlotti (Rimini, Italy)
Very practical book clearly covering skills, approach and style needed to become a Trust Agents and be succesful online.
1) MAKE YOUR OWN GAME: It's about standing out. Reinvent the space you're in helps you standout and create a new space to you as an expert where you can set the rules of the game
2) ONE OF US: It's about belonging. In his early career in Microsoft, Robert Scoble blogged about the good, but most important, the bad.
3) THE ARCHIMEDES EFFECT: It's about leverage. Google created PageRank, exploited it to know what people wanted and pair it with Advertising.
4) AGENT ZERO: it's about developing access. An Agent Zero is the link that connects one small group to another group. It's the center of a network.
5) HUMAN ARTIST: it's about people understanding. A Human Artist understands how to communicate with people in a real and thoughtful way.
6) BUILDING AN ARMY: It's about developing mass. Each soldier doesn't need to do a lot, just take a content and spread it along. But the social contract and the BEENEFIT for each member of the army must be chrystal clear.
A reccomended reading from Chris Borgan, one of the best Trust Agents ever.
 Trust Agents: A Video Book Review of Trust Agents June 11, 2010
Eric Pratum (Atlanta, GA)
Watch Video Here: http://www.amazon.com/review/R3HT36XVZXFQ3E This is a review by Eric Pratum of Grizzard Communications Group of Chris Brogan's & Julien Smith's Trust Agents.
The blog post can be found at: [...]
A good introduction June 3, 2010
Inca M
When you try to create a web site, the first thing comes to your mind is how to get people to know your web site. There are tons of books and web sites talking about how to drive web traffic through search engine optimization and etc. This book is unique in that it advocates the method of Trust Agents. This is a very innovative ideas. Worth reading!
Showing reviews 1-5 of 77
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