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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) |  | Author: Steve Garfield
Creator: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.89
as of 7/30/2010 05:24 CDT details
You Save: $11.06 (44%)
New (34) Used (9) from $11.00
Seller: supermoviedeals
Rating:  27 reviews
Sales Rank: 10477
Media: Hardcover
Pages: 323
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.2
ISBN: 0470525460
Dewey Decimal Number: 659.2028567876
EAN: 9780470525463
ASIN: 0470525460
Publication Date: January 12, 2010
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780470525463 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. - Examines success stories of how companies have used online video
- Presents a series of plans and tools that businesses can follow as they expand onto the social web
- Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral
If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
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| Customer Reviews:
Showing reviews 1-5 of 27
 Great Web Video Resourse July 28, 2010
RonR
Steve Garfield's extensive experience with web video in all of its respects makes this a valuable read for anyone wanting to use video on the internet to get their message across. More social media oriented than commercial video production guide but there is a lot to learn from this book as it will allow you to take some short cuts from Steve's experience. Recommended! Ron
The secrets to making excellent online videos await you... July 14, 2010
James Kukral (Cleveland, OH United States)
1 out of 1 found this review helpful
Watch Video Here: http://www.amazon.com/review/R1XVQ2SS782QN9 Get Seen by Steve Garfield is a book that every business owner, entrepreneur or executive needs to have. The time to finally learn how to make videos that can help your business is today, and Steve's book will give you tactical advice on just how to do that. All the way up to how to distribute them and use them for more sales, leads and publicity.
Get noticed and sell stuff online through video on the web April 7, 2010
Sacramento Book Review (Sacramento, CA)
2 out of 2 found this review helpful
Because everyone knows it works, everyone is now doing it: online promotion. Companies large and small, brands known and unknown--they are all constructing all sorts of online campaigns so they can be heard and seen. The problem is, everyone is doing it. And just like before, not everyone will be able to see all of it. Unless, there's something really compelling about it that everyone will want to talk about it, seek it out, and experience it for themselves.
And that's where video comes in. Video, at this point, is where the last few remaining competitive advantage lies, simply because, not everyone is doing it online. Every minute, it is estimated that more than 20 hours of video gets to be uploaded to YouTube. That may sound an awful lot, but when viewed from the perspective of the whole numbers that comprise the totality of the entire online world experience, that number is relatively small. And it is in the crux of this game of numbers where online promoters and marketers can still get their chance at being seen and heard. That is why, the wisest and the most astute of online pushers are turning to online video as a platform to promote their products and services, engaging viewers, and accumulating customers that aims to command top-of-mind attention, and more importantly, sales.
You don't know how to do it? There's a book for that, one that is part of the successful "New Rules For Social Media Series" created by David Meerman Scott. It's called //Get Seen: Online Video Secrets To Building Your Business// by Steve Garfield.
Garfield, an online video maven, offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. You will learn: real case studies of businesses using video to boost exposure and grow sales; tools and strategies for expanding your business into the social Web; simple step-by-step guidelines and clever ideas for recording, editing, and exporting video materials; tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral.
In an increasingly crowded online world, video is the ideal way to tell your story, which can lead to more business. If you're ready to take full advantage of the newest resource in the social media arsenal, Garfield's //Get Seen// is the guidebook you need.
Reviewed by Dominique James
Any business interested in video blogging applications and potentials needs this March 16, 2010
Midwest Book Review (Oregon, WI USA)
1 out of 1 found this review helpful
Get Seen: Online Video Secrets to Building Your Business adds to the 'New Rules of Social Media' series and examine success stories of companies using online video. It provides a series of plans and tools businesses can use to successfully market to their customers on the social web, teaching readers how to record, edit and export videos as well as where to post them. Any business interested in video blogging applications and potentials needs this.
Best reference for online video beginners March 4, 2010
Miguel R. Cavalcanti (Piracicaba, SP, Brazil)
2 out of 2 found this review helpful
This is a great book. Full of advice of how to create, edit e publish online video in all different formats. Steve Garfiield teaches you how to livestream, record with a mobile phone, small camera and HD camera. Also, he shows all the sites for screencasts, videochats, etc. I'm amazed with all suggestions he gave on the book. Is a full consultancy on how to start, and start well.
Showing reviews 1-5 of 27
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