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The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour) | 
 enlarge | Author: Kenneth W. Davis
Publisher: McGraw-Hill
Category: Book
List Price: $19.95
Buy New: $10.92
You Save: $9.03 (45%)
New (32) Used (11) from $9.42
Rating:  6 reviews
Sales Rank: 25526
Media: Paperback
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 5.8 x 0.7
ISBN: 0071441271
Dewey Decimal Number: 651.74
EAN: 9780071441278
ASIN: 0071441271
Publication Date: May 20, 2005
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Guidelines and pointers for adding clarity and persuasiveness to business writing Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.
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| Customer Reviews: Read 1 more reviews...
 Practical guide for improving business writing September 25, 2008
Antone Baltz (Arvada, CO)
The hard work of writing is like the successful approach to a journey of 1,000 steps, as conveyed in the ancient Chinese proverb: 'Begin with just one step.' This nuts-and-bolts book encourages business professionals to take the management skills they already have and apply them to the process of writing. At times the book is a bit repetitive, but in the final analysis, it's a practical tome for improving your writing in 12 straightforward lessons. It even comes with a self-driven online exam at the end. If you want to improve your writing, get this book.
 Great guide June 1, 2008
Robert D. Watson (www.green-machine.info)
2 out of 2 found this review helpful
I make my money with my writing, and as a result, I'm always on the lookout for ways to improve at the craft. The McGraw-Hill 36 Hour Course may not be the expert guide to improving your communication skills I was looking for when I bought it, but it certainly is an excellent book chock full of information.
This book was created by relying on some widely-known business experts as examples, and quotes them frequently throughout the guide, really giving a lot of pertinent business advice throughout in addition to writing tips. You'll learn how your communication affects every aspect of your business, and it will really help you get an appreciation of not only what to do, but it serves as an excellent reminder of why you're learning these skills.
Overall, this is a great guide for someone who thinks that they're not as good as communication as they'd like to be, but for a writer, or someone well versed in communication skills, this guide is not as essential. It's still a good read, and a good reminder of basic strategies. Highly recommended.
Highly recommended October 14, 2006
Liz (Los Altos, CA United States)
10 out of 10 found this review helpful
This is an outstanding business writing book -- high on substance, low on fluff, with just enough sidenotes and tangents to make it entertaining. Davis covers a lot of material in this quick read. I especially appreciate his advice on writing memos/emails for maximum effect and response. He provides simple formulas for common types of communication: request for info., claims, good news, bad news. And he recommends putting down points in the order the reader can use them, not the order in which you think of them. (Should be obvious, right? No so in the business world.)
He offers bad writing examples and good revisions. Check out this example:
"Subject: Roadway identification in parking lots
During our Safety Coordinators' meeting the point was made that with our energy conservation program (during the hours of darkness, fog, etc.) roadway identification in our parking lots is hazardous. The recommendation was raised that we might use a fluorescent-type reflecting paint. Would you please investigate the feasibility of this recommendation and advise me as to your decision on implementation?
Your early response is appreciated."
Awful, right?
Here's his revision:
"Subject: Fluorescent paint in parking lots
Can we use fluorescent paint in our parking lots to make traffic lanes easier to see?
During our Safety Coordinators' meeting, someone pointed out that with our reduced lighting, roadways are hard to see in fog or darkness.
Please find out whether this solution will work, and let me know within a week.
Thanks."
It's a great book! Now that I follow his guidelines I find writing easier, faster, and a lot more fun.
 A bit disapointing.... September 10, 2005
B. Bodnar (Nevada)
5 out of 10 found this review helpful
I was really excited when I came across this book. I was a bit disapointed when I read it. There was some good information but it was on the dull side and much of it seemed to keep repeating. It's still worth reading but just don't get your hopes up for it to be great like I did.
More Than a How-to-Write Text September 6, 2005
Lee C. Johns
15 out of 15 found this review helpful
Business Writing and Communication by Kenneth W. Davis claims to be an "easy-to-learn, step-by-step approach to making yourself a more powerful and persuasive business writer." It achieves that goal and more. It is also a learned book, demonstrating a breadth of knowledge and scholarship unusual in a "how-to" book.
What makes the book extraordinary is the rich collection of business wisdom woven throughout. Business Writing and Communication introduces the reader to the major business gurus of the last 30 years - Naisbitt, Toffler, Peters, Drucker, Deming, Beckwith, Iacocca - and M.A.S.H.'s Larry Gelbart. The quotes gathered just on pages 3-6 make the business case for clear communication persuasively and succinctly - and that's just the beginning. Throughout the book, the reader encounters not only the principles of effective writing, but also the positioning of writing as critical to business success. Davis begins the book by asserting, "In this knowledge economy, writing is the chief value-producing activity." He makes his case.
This book demonstrates what it teaches - that logical organization of ideas delivered in a lively, engaging style satisfies the reader. It is packed with real-world examples - documents that illustrate the points being made and anecdotes about successful and unsuccessful business communication strategies. The book's style itself is breezy, but appropriate; conversational, but clear. A pleasure to read, Business Writing and Communication contributes substantially to our understanding of "business communication" - not just the "how" but also the "why important."
Lee Clark Johns
Author of The Writing Coach and Writing Excellence
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