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Influence: The Psychology of Persuasion (Collins Business Essentials) | 
 enlarge | Author: Robert B. Cialdini
Publisher: Collins Business
Category: Book
List Price: $17.95
Buy New: $9.49
You Save: $8.46 (47%)
New (55) Used (21) from $9.49
Rating:  271 reviews
Sales Rank: 451
Media: Paperback
Edition: Revised
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 7.8 x 5.3 x 0.8
ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
ASIN: 006124189X
Publication Date: January 1, 2007
Availability: Usually ships in 1-2 business days
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Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Product Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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| Customer Reviews: Read 266 more reviews...
 This Book Will Change Your Life: The Way You Think, Talk, and Touch November 23, 2008
Andrew Chang: 7-Hour School Week and Health, Wealth, Truth (Bay Area)
Cialdini's classic book on influence contains universal principles that govern our every day behavior, whether we are aware of them or not! Anyone who wants to achieve anything in this world must master these rules of persuasion. This is one of the most important psychological works ever created. It shows both the science and art of success.
Looking into the mind for influence November 18, 2008
Eruwan Gerry Norsen
This book is truly amazing!
It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...
The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.
The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you.
Definitely a recommended book!
Influential November 16, 2008
Eric May
Dr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But it is Dr. Cialdini's categorizing of the elements of mass psychology and the tools of persuasion that stay with the reader long after the book is back on the shelf. Highly recommended.
 Influence: The psychology of persuasion, Cialdini November 10, 2008
Galeazzo49
I can only agree that Cialdini has done it again. Everyone has something to learn from this. Beeing a surgeon it is very important for me to know what patients read into what I tell them, and as well to know if I'm (subconciusly) persuading them to go through a treatment they really didn't want or the other way round.
Everyone should read it!
GB
Fantastic for the Marketer and it's Fun! November 9, 2008
A. Baird (Auckland, New Zealand)
I bought this book on a strong recommendation from a marketing expert and I was not disappointed.
Caldini clearly covers what persuasion experts use to get people to do what they want them to do. Whether it's to make a donation to their charity or say yes to their product.
Caldini wrote the book to help people avoid being sucked in by marketers (he is a self described patsy) but it's become more of a marketers manual.
If you want to use psychology to help get more sales and persuade people then I strongly recommend this book. It's a great read and surprisingly funny, I found myself laughing many times when reading it.
This is the extended version of Caldini's original book and the Influence: Science and Practice (5th Edition) guide is a shorter version. I'm glad I purchased this one and got the whole deal.
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