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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business | 
 enlarge | Author: Eric Peterson
Publisher: Celilo Group Media
Category: Book
List Price: $59.95
Buy New: $49.99
You Save: $9.96 (17%)
New (2) Used (7) from $36.95
Rating:  20 reviews
Sales Rank: 107345
Media: Paperback
Pages: 266
Shipping Weight (lbs): 1
Dimensions (in): 9.9 x 6.8 x 0.8
ISBN: 0974358428
EAN: 9780974358420
ASIN: 0974358428
Publication Date: March 2004
Availability: Usually ships in 1-2 business days
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Product Description
Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site. It is a book about making data actionable, about turning information into insight... Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you! Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.
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| Customer Reviews: Read 15 more reviews...
 Web Analytics Demystified Saved My Synapse India Outsourcing Project November 20, 2008
John Halloran (San Juan, Puerto Rico)
Web Analytics Demystified by Eric T. Peterson is an outstanding book that helped me restore traffic to my 10 corporate websites after Synapse India (Also known as Synapse Communications, Shamit Khemka) had torn them up due to their lack of expertise. I spent thousands of dollars with Synapse India when I could have simply purchased Web Analytics Demystified for $60 and done a better job myself. This book really helped put my website on track and I'm very grateful to Eric T. Peterson for writing such a great tech-book. Keeping track of several campaigns over a long period of time can be a troubling task but Web Analytics Demystified helps clear most of the issues that webmasters face. After the horrible experience I had with Synapse India I realized that with the right information I alone can do much better work than their "experts" did for me. If you too are experiencing trouble with web analytics as well as outsourcing with a company such as Synapse India than this book is perfect for you. I have read his book 2 times already and I have completely fixed the problems that my old 0outsourcing company had failed to do. My advice is to read Web Analytics Demystified because it can clear up any questions or problems you are facing with traffic and campaigns on your websites. I gave this book the maximum rating because I have no experience with Web analytics but I still managed to do a much better job than "specialists" at Synapse India. Enjoy this wonderful book! To preview a sampling of really bad SEO and web work please visit [...]
 Some good nugets November 11, 2008
Michael T. Mayfield
This book has a lot of fluff but when I had completed it I had a few really good take aways.
 Outdated July 31, 2008
Jeffrey Chin
2 out of 2 found this review helpful
It's amazing how quickly a book written in 2004 can be outdated (bought this in 2007). It's really just scratching the surface of what you can learn from reading a blog on web analytics. Not worth the money.
The Web Metrics Bible June 27, 2007
Kenneth L. Buckingham
1 out of 1 found this review helpful
I have been working in the area of web metrics for over 5 years for a Fortune 500 firm and this work represents the best ordered collection of pertinent information about this subject. I now refer to it as "The Web Metrics Bible".
Must-read for Web Analysts May 1, 2007
Jong Hee Jo (Columbus, OH)
1 out of 4 found this review helpful
Eric Peterson did a great job in demystifying web analytics. I'm a web metrics analyst in a Fortune 300 consumer brand and learned a lot from this book.
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