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The Complete Idiot's Guide to Guerrilla Marketing | 
 enlarge | Author: Susan Drake
Publisher: Alpha
Category: EBooks
List Price: $18.95
Buy New: $9.99
You Save: $8.96 (47%)
Rating:  1 reviews
Sales Rank: 65660
Format: Kindle Book
Media: Kindle Edition
Pages: 352
Number Of Items: 1
Dewey Decimal Number: 658.8
ASIN: B001A47RJC
Publication Date: January 2, 2008
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
"Attention-grabbing, money-saving ideas...Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors Includes dozens of effective, practical, money-saving ideas"
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| Customer Reviews:
Wow your customers! March 21, 2008
H. Grove (Maryland, USA)
3 out of 5 found this review helpful
Susan Drake and Colleen Wells have produced a marvelous resource in The Complete Idiot's Guide to Guerilla Marketing. The book's purpose is to teach readers how to creatively market their products and services, particularly when working within a limited budget. It's a small business's dream come true.
Since many small business people aren't already familiar with the process of marketing, the book begins with the basics: what marketing is and isn't, why it's necessary, what the traditional techniques involve, and what 'guerilla marketing' implies. Today's consumers are jaded by decades of traditional advertising, and traditional advertising is also very expensive, often out of the reach of those with a limited budget. Guerilla marketing is all about coming up with creative ways to reach and interest your target audience, at a cost you can afford.
'Guerilla Marketing' is absolutely invaluable to the kind of entrepreneurs the web environment is creating in all of us: whether you're an author trying to promote your books, an eBay seller marketing handmade crafts, or a coffee shop owner wanting to attract local foot-traffic, you'll find plenty of guidance to turn you into a more savvy businessperson and marketer.
Drake and Wells have produced a remarkably detailed and thorough resource that's adaptable to the needs of almost any business. Whether you're a traditional businessman looking to delve into the new areas of marketing, or a web entrepreneur suddenly forced to realize you have to do more than create a quick web page if you want steady income, you'll definitely find what you need in this book.
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