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How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise) | 
 enlarge | Author: Dave Patten
Publisher: Kogan Page
Category: Book
List Price: $25.00
Buy New: $14.26
You Save: $10.74 (43%)
New (28) Used (7) from $14.26
Rating:  1 reviews
Sales Rank: 988265
Format: Illustrated
Media: Paperback
Edition: 6th
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.8
ISBN: 0749451459
Dewey Decimal Number: 658.8
EAN: 9780749451455
ASIN: 0749451459
Publication Date: May 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully. This new edition stays up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.
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| Customer Reviews:
For any businesses who want to optimize their sales approach August 16, 2008
Midwest Book Review (Oregon, WI USA)
Why do so many enormous corporations pour so many of their dollars into marketing? Because it works - "How to Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing" is a complete and comprehensive guide for businesses on how to approach marketing and how to do it effectively and efficiently - covering all topics such as research, pricing, advertisement, online sales, demonstrations, and other topics that must be addressed when trying to move a product. "How to Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing" is highly recommended to community library business collections and any businesses who want to optimize their sales approach.
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