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Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Market Place (Business Enterprise) | 
 enlarge | Author: James Hammond
Publisher: Kogan Page
Category: Book
List Price: $24.95
Buy New: $15.13
You Save: $9.82 (39%)
New (27) Used (6) from $15.13
Rating:  2 reviews
Sales Rank: 788922
Format: Illustrated
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.1 x 0.7
ISBN: 0749450738
Dewey Decimal Number: 658.827
EAN: 9780749450731
ASIN: 0749450738
Publication Date: May 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: I20081201033114S
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Product Description
A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.
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| Customer Reviews:
Exploring how brands make a grand mark in people's minds July 12, 2008
Midwest Book Review (Oregon, WI USA)
Coca Cola, Kentucky Fried Chicken, Fruit of the Loom - all names which provoke images to consumers. "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" examines how brands are is essential to the business of anyone who wants to gain a strong market share. Exploring how brands make a grand mark in people's minds and how to use those emotions to sell one's product, "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" is highly recommended for any community library business collection and anyone who may have to manage a brand.
business May 28, 2008
Yasuhiro Ito (Tokyo, Japan)
Very much useful and interesting, because this is emphasizing the importance of emotional aspect of brand.Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise)
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