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How to Conduct Your Own Survey | 
 enlarge | Authors: Priscilla Salant, Don A. Dillman
Publisher: Wiley
Category: Book
List Price: $24.95
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Rating:  6 reviews
Sales Rank: 211312
Media: Paperback
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 7.4 x 0.4
ISBN: 0471012734
Dewey Decimal Number: 519
EAN: 9780471012733
ASIN: 0471012734
Publication Date: October 27, 1994
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Product Description
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more
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| Customer Reviews: Read 1 more reviews...
 an excellent resource, even if a little dated November 9, 2008
Hans Gutbrod (Tbilisi, Georgia)
Has sampling always been a black box for you? You're intimidated by the complexity of designing a quality questionnaire? You're wondering about the difference between a mail versus phone versus face-to-face survey? This book clearly is for you -- and even if you have no particular survey needs right now, it will help you understand how surveys, so important in so many settings today, actually get done.
This is the single best book to introduce surveys in simple, non-technical, commonsense language that I have come across. I keep recommending it to whomever is interested in understanding how surveys work. In our organization, we've done multiple complex surveys, with thousands of respondents, in five languages across three countries, so my appreciation is based on practical experience.
The authors acknowledge that needs are very different, and give detailed instructions of how a survey can be pulled off even with limited budgets. They also tell you when you're better off without the survey.
What about the limitations? A couple of passages could have been edited critically, and could be even clearer, or with slightly more compelling examples. Also, understandably, the book primarily centers on the American experience. As other reviewers point out, the book does not yet take account of the potential (and the limitations) of Internet surveys, but once you understand the principles of the other types of survey work, you can figure this out for yourself.
It's very encouraging to see that professionals can make topics so accessible.
 Decent primer November 5, 2007
The Real Bob (New Jersey, USA)
Purchased this book for a refresher on survey issues. It provides a decent primer, and even some interesting statistical issues presented in a simplified manner (e.g. sample size). Not for the advanced marketing professional, but then the title suggests its basic offering.
Accessible volume by one of the best August 12, 2007
Steven A. Peterson (Hershey, PA (Born in Kewanee, IL))
1 out of 1 found this review helpful
Dillman's "total design method" is well illustrated in this volume. This work is an accessible introduction to designing one's own survey. The book is written pretty well, too.
Trying to get accurate results is what survey design is all about. This book emphasizes that and then runs through the process, step-by-step.
The book deals with some of the key issues in survey design: (a) what type of survey method (face-to-face, mail, phone), (b) sample selection, (c) construction of questions and the total questionnaire, (d) the logistics of administering the survey, (e) data analysis, (f) reporting the results.
The work concludes with a title that says it all: "Advice, Resources, and Maintaining Perspective."
All in all, a useful and accessible introduction to survey research and how to minimize errors.
 Outdated August 5, 2002
Max Headroom (Midpines, CA United States)
21 out of 21 found this review helpful
This book was published in 1994, prior to the internet boom. It covers telephone, mail, and face-to-face surveys. It doesn't cover email surveys or internet-based surveys. It also fails to mention scaling or data-types. If you're looking for ideas on questions, or are concerned about sampling techniques, you'll find some info here. This is one of those "partial references": it covers some things, but leaves enough out that you'll need to buy another reference to compliment it. If you're looking for the latest in survey methodology, this book doesn't have it.
helped with graduate course January 5, 2002
This book helped me with an assignment in a graduate course in marketing. Thus I hold it in high regard, mostly it had examples
of questions that were helpful, there was also some other advice
I hope will get me a good grade.
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