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How to Open a Financially Successful Pizza & Sub Restaurant | 
 enlarge | Author: Shri L. Henkel; Douglas R. Brown
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $39.95
Buy New: $19.97
You Save: $19.98 (50%)
New (28) Used (9) from $18.00
Rating:  10 reviews
Sales Rank: 38339
Media: Paperback
Pages: 496
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 7.9 x 5.1 x 1.3
ISBN: 0910627800
Dewey Decimal Number: 647.95068
EAN: 9780910627801
ASIN: 0910627800
Publication Date: August 10, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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Product Description
The explosive growth of the pizza and sub shops across the country has been phenomenal. Take a look at these stats: Americans eat approximately 100 acres of pizza each day, or about 350 slices per second. Pizza is a $32+ billion per year industry. Pizza restaurant growth continues to outpace overall restaurant growth. Pizzerias represent 17 percent of all restaurants. Pizza accounts for more that 10 percent of all food service sales. Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the restaurant. This superb manual should be studied by anyone investigating the opportunities of opening a pizza or sub restaurant. It will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no restaurant entrepreneur should be without. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (the companion CD-ROM has the actual pizza restaurant business plan that you can use in MS Word), basic cost-control systems, profitable menu planning, successful kitchen management, equipment layout and planning, food safety and HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire and keep a qualified professional staff, new IRS tip-reporting requirements, managing and training employees, generate high-profile public relations and publicity, learn low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting a
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| Customer Reviews: Read 5 more reviews...
Super November 15, 2008
M.F.P. (P.R.)
Buenisimo libro, a la par con mis clases de mercadeo... y planificacion de mi nuevo restaurante...
 Very Helpful! November 12, 2008
S. Binks (Lake Tahoe, CA)
I was weary of buying this book because of it's pricetag, but it's well worth the investment. Skip buying all other restaurant books, and just get this one, if opening a pizza place is what you want to do. I have searched high and low for books on opening a pizzeria, and this is the best one available. It has all the basic legal and restaurant info you will need, yet it is geared toward the specifics of a pizza place. Save time & money by just getting this one instead of 10 other restaurant books. I was very happy I got it!
Worth the time to read October 9, 2007
Ernie (Utah)
2 out of 3 found this review helpful
This was worth the time to read if you are or ever will be interested in how to open a pizzeria. It has every detail on how to run your business to include a checklist on whether you are the right person for the business. The included CD ROM with all the lists and pertinent information in the book was an awesome addition. The business plan was also very helpful.
All in all a good book if you are new to the pizza business and looking for a map to opening your own.
Great book for opening your own pizzeria January 4, 2007
Julie Grasso
9 out of 10 found this review helpful
This is a great book whether you really want to open a pizzeria or just want to know what goes on behind the counter. I fall into the second category - I'm always interested in how other businesses are run.
The first few chapters will help you understand if owning a pizza restaurant, or indeed any kind of business, makes sense for you. It clearly lays out the skills and talents you need and the first steps to make your business successful.
Read it from cover to cover. Every little detail is in here. What kind of oven should you buy? How should your menu look? Will you offer delivery? How will you evaluate employees? There are even about 70 recipes to get you started.
Most people who go into the pizza business probably won't read this book. Reading it will give you a leg up on the competition. They may have good recipes and a strong work ethic, but they'll struggle with bookkeeping, marketing, and so on. Meanwhile you have the answers from this book, or you know where you get them (from resources listed in the book). It includes a companion CD-ROM that includes all the forms, worksheets, and recipes.
I highly recommend it.
How to Open a Financially Successful Pizza & Sub Restaurant by Shri L. Henkel & Douglas R. Brown December 29, 2006
B. W. Cannady (Orlando,FL,USA)
2 out of 3 found this review helpful
Shri L Henkel and Douglas R. Brown have produced a phenomenal book on how to not only open a Pizza and Sub Restaurant but on how to be successful financially in starting this type of business.
Great details have been provided in every phase of the business process from research gathering to the actual operations of the business including how to budget and control your costs, techniques on marketing the business as well as being aware of governmental requirements whether federal , state or local.
This book of instructions and guidelines will assist anyone in becoming successful in the Pizza & Sub Restaurant business if they are willing to follow the suggestions and advice the authors provide in this book. The CD included with the book is an added plus in that it provides all the necessary forms that are mentioned in the book. What better way to provide Readers with something they can use in the start-up and progress of their business.
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