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How to Open a Financially Successful Coffee, Espresso & Tea Shop (How to Open & Operate a ...) | 
 enlarge | Authors: Elizabeth Godsmark, Lora Arduser, Douglas R. Brown
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $39.95
Buy New: $19.97
You Save: $19.98 (50%)
New (33) Used (9) from $19.97
Rating:  9 reviews
Sales Rank: 27063
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 8 x 5.1 x 0.6
ISBN: 0910627312
Dewey Decimal Number: 647.95068
EAN: 9780910627313
ASIN: 0910627312
Publication Date: July 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from the publisher!
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Product Description
The explosive growth of the coffee shops across the country has been phenomenal. Few people realize Coffee is now the largest food import to the United States! There is money to be made on those beans! Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop. This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or coffee kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a coffee shop, basic cost control systems, profitable menu planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion CD Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use.
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| Customer Reviews: Read 4 more reviews...
Short, Sweet & to the point w/ handy practical advice. February 15, 2008
L. Fontaine (Henderson, Nv)
0 out of 3 found this review helpful
This is a great book chock full of "to the point" advice.
I like the fact that you can use it not only as a "reading" book but also a "reference" book.
great book, shipped very quickly January 18, 2008
Marina Smith (new york)
1 out of 4 found this review helpful
This book is great and doesn't treat you like a "dummie".....it
was delivered much quicker than I expected. Excellent!
Great reference book. March 12, 2007
S. Myers (Georgia)
2 out of 7 found this review helpful
Lots of good information. Some things I would never have thought of. I was very glad that I purchased this book and continue to use it frequently.
WOW! January 9, 2007
Shelley A. Holly (Milford, CT)
3 out of 11 found this review helpful
This is the best book if you are serious about opening your own business! They thought of everything. LOVE IT & recommend it completely!
A Fascinating Start May 8, 2006
Lindsay Zortman (Vermillion, South Dakota)
12 out of 21 found this review helpful
"HOW TO OPEN A FINANCIALLY SUCCESSFUL COFFEE, ESPRESSO & TEA SHOP" by Elizabeth Godsmark, Lora Arduser and Douglas R. Brown.
Coffee is a huge industry across the country and around the world. In the introduction of "How to open a financially successful coffee, espresso & tea shop" the authors point out that the coffee industry is a $5 billion industry, which is growing more and more every year.
Anyone who is interested in starting his or her own coffee, espresso, or tea shop is going to be fascinated in this book. The authors start at the beginning with developing a business plan. The give examples and even offer a CD program that has preformatted documents. Licenses, business name, choosing suppliers, and equipment requirements are all discussed in the opening chapters.
Many aspects of running a successful coffee, espresso & tea business are discussed throughout this book. The authors have done a tremendous job in giving an introduction to opening this type of business. They talk about profit planning and advertising, as well as choosing the best equipment and managing your operating costs.
Without a doubt this is a definite must have book for anyone even thinking about starting this kind of business. The author's are able to skillfully introduce all the major concerns with opening a coffee, espresso & tea business. They provide a wealth of information that will help clarify a person's views of what is actually required to open, operate, and run a financially successful coffee, espresso & teashop.
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