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How to Write a Great Business Plan for Your Small Business in 60 Minutes or Less - With Companion CD-ROM | 
 enlarge | Authors: Sharon Fullen, Dianna Podmoroff
Publisher: Atlantic Publishing Company
Category: Book
List Price: $39.95
Buy New: $24.60
You Save: $15.35 (38%)
New (17) Used (5) from $19.00
Rating:  6 reviews
Sales Rank: 41225
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 6 x 0.7
ISBN: 0910627568
Dewey Decimal Number: 658.1141
EAN: 9780910627566
ASIN: 0910627568
Publication Date: April 3, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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Product Description
A business plan precisely defines your business, identifies your goals and serves as your firm's resume. The importance of a comprehensive, thoughtful business plan cannot be over- emphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, achievement of your goals and objectives. Yet many small businesses never take the time to prepare one. Now it's easy and you can do it in less than an hour. This new book and companion CD-ROM will demonstrate how to construct a current and pro- forma balance sheet, an income statement and a cash flow analysis. You will learn to allocate resources properly, handle unforeseen complications and make good business decisions. The CD-ROM, written in Microsoft Word, allows you to simply plug in your own information while providing specific and organized information about your company.
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| Customer Reviews: Read 1 more reviews...
Writing High Quality Business Plan June 22, 2007
Elijah Chingosho (Nairobi, Kenya)
12 out of 13 found this review helpful
This book is an excellent and handy resource for those wishing to write an effective business plan. The book shows how to write a simple start-up plan that includes a summary, mission statement, keys to success, market analysis, and break-even analysis. This kind of plan is very useful for deciding whether or not to proceed with a plan, to tell if there is a business worth pursuing, but it is not enough to run a business with.
The book and attached COD-ROM clearly shows how to develop a business plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities. Business plans are not only for starting a new business or applying for business loans but also are critical for running a business, whether or not the business needs new loans or new investments. Businesses need plans to optimize growth and development according to priorities.
The book is highly recommended for those that wish to come up with a high quality business plan
Business Plan Demystified! December 22, 2006
Robert Gardner
17 out of 18 found this review helpful
Where was this book when I needed it? Take it from somebody who's learned the hard way: Probably no aspect of creating a new small business attracts as much attention as the business plan. In starting my own venture, I read all the books, took all the courses, and attended all the seminars. Everybody promised me the "magic bullet" formula for writing a winning business plan.--none of them worked. I could have saved myself a ton of time (not to mention a boat load of money) if I had Sharon Fullen and Dianna Podmoroff's book in front of me on day one.
In these gem-packed pages you'll get all the hand-holding you need to write a winning business plan--one that has the traction to secure financing. And you can move through the process in a way that works best for you. Follow the easy-as-pie blueprint to build your business plan from the ground up. Absolutely no experience necessary! Or, take the FAST PLAN approach and get the quick-hit tools and concepts you want in only the topic areas you want. There's even a companion CD-ROM with business plan and financial spreadsheet templates, so you can plug in your own data and add it to your plan.
It's all here--samples, resources, toolkits, and real-life applications. The help is easy to get and easy to use! This is "business plan demystified." So, where was this book when I needed it?
-- Robert Gardner
 Helpful for those who have no clue where to start. June 15, 2006
Jennifer M. Wilson
13 out of 14 found this review helpful
There are many out there who have a dream of opening a small business but do not know where to start. The best place to start is with writing a business plan and this comprehensive is a must have for any would be business owner. Business plans are crucial to starting a business because it shows both the person who is opening the business and investors what the future plans are for the business.
The authors of this book simplify the process of writing by hitting on major parts of the business plan. There are many things which one would not always think about, such as market analysis and market strategy. Not only does the book have step by step instructions on how to write the plan and bring it together, there are many examples and resources mentioned throughout the book and also on the complementary CD-ROM.
This book is a windfall for those who have a dream and are willing to start but just need a little direction.
A descriptive explanation of the often difficult process involved in writing an effective business plan June 2, 2006
Midwest Book Review (Oregon, WI USA)
How To Write A Great Business Plan For Your Small Business In Sixty Minutes Or Less, is expertly co-authored by Sharon L. Fullen and Diana Padmoroff and offers a complete and concise descriptive explanation of the often difficult process involved in writing an effective business plan. Informatively presenting readers with a thorough understanding of the many intricacies and elements of a properly written business plan, and the difficulties frequently encountered in its preparation under the stress of deadlines, How To Write A Great Business Plan For Your Small Business In Sixty Minutes Or Less introduces the advantages and disadvantages of exploring certain risks in business. How To Write A Great Business Plan For Your Small Business In Sixty Minutes Or Less is very strongly recommended for all aspiring entrepreneurs seeking a step-by-step guide to the quick and effective development of a practical and "user friendly" plan for their business enterprise.
A Must Have Guide! May 24, 2006
Book Woman (Southeast)
10 out of 12 found this review helpful
Many prospective new business owners interested in opening a small business are most daunted by the task of having to create and write their own business plan. Fear no more! While the cover design needs a little more creativity to draw you in, experienced authors Sharon Fullen and Dianna Podmoroff are clearly up to the challenge of rescuing you from this oft-dreaded task. They expertly hone in on common mistakes made by novice entrepreneurs writing their first business plan; such as underestimating the competition and forgetting about indirect competition, overstating your potential customer base and underestimating the cost of advertising. An additional bonus is the time spent on identifying helpful financial software, locating competent business resources, and avoiding potential "deal breaker" mistakes during your initial presentation to investors and financial institutions. This excellent resource also uses a clever Fast Plan icon, replete with "ticking stopwatch," to help locate tips for quick planning and efficient results. The included CD-ROM offers spreadsheets for projecting financial success and a mock-up business plan for a prospective new business. Although it may take more than the professed "60 Minutes or Less," this business plan guide does outline quick resources, writing tips, and an efficient method to get the job professionally done.
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