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The Corporate Blogging Book [Updated Edition With a New Preface] | ![The Corporate Blogging Book [Updated Edition With a New Preface]](http://ecx.images-amazon.com/images/I/51bN5EwQfZL._SL160_.jpg) | Author: Debbie Weil
Publisher: WordBiz.com, Inc.
Category: eBooks
This item is no longer available
Rating:  6 reviews
Sales Rank: 41809
Format: Kindle Book
Media: Kindle Edition
Edition: Updated 1st Edition
ASIN: B003B654MO
Publication Date: March 3, 2010
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Product Description
A refreshed and updated edition of the original and definitive book about corporate blogging.
This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called "smart, witty and accessible," Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.
Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.
- A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy
- A new section on Twitter explains how it complements, but doesn't replace, a blog
- A revised section clarifies the ROI of blogging
- Updated lists of best-practice corporate, CEO and small business blogs
- Updated bonus resources including the latest Social Media Policies and Guidelines
The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.
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| Customer Reviews:
Showing reviews 1-5 of 6
Hallelujah! Hallelujah! June 29, 2010
Bill Battle (New York, NY)
Not only has the eBook edition updated the original text, but an Android version is now available which coincides nicely with the new Kindle Android app. It's my first Android eBook purchase.
Blogging is too important to not do properly. So here is your guide. June 28, 2010
P. LaMotte (Washington, DC)
- Easy to Read
- Relevant to personal and business blogging
- Simple instructions to blogging
- Great way to get motivated to start or restart blogging
I had been hearing about this book for ages, and while I had jumped into blogging haphazardly for my company, I could never stick with it. I assumed blogging simply wasn't for me, yet I knew it was important. So one day I downloaded the book with the expectation that I would simply skim it and only read what I found relevant. Not only was I pleasantly surprised to find how enjoyable a book on blogging could turn out to be, but I realized that every chapter had relevance to my small company's blog. The books is simply an amazing guide to getting back on track with blogging, or if you haven't begun, its a perfect primer to starting strong and continuing the momentum. In the end with this book's help, I realized that it "wasn't me" it was my strategy. I actually made everyone in my company who plans on writing for the blog read the book. It is just that important.
Every corporate visibility strategist should read this book. March 12, 2010
Michael Alan Hamlin (Manila, Philippines)
Debbie has done a terrific job updating a must-read for corporate visibility strategists, public relations professionals, and executives who understand how important it is in today's hyper-competitive environment to interact regularly, meaningfully, and credibly with customers, suppliers, employees, shareholders and other stakeholders. There are many books on blogging and on how corporations can leverage this powerful Web 2.0 tool. But if you want to go to just one place to understand what corporate blogging is, how to do it, and how to make it provide a real visibility ROI, this is the book.
A book on thoughtful blogging written by a thoughtful blogger March 10, 2010
Mark Levy
I've been working with Debbie Weil on her next book, and I've seen first-hand that she is one of social media's most gifted, learned, and respected practitioners. She's also a heck of a writer. In the "Updated Kindle Edition of The Corporate Blogging Book," Debbie teaches readers how to create a thoughtful blog that lights up people's minds. The detail and examples make the book invaluable.
The Only Book You'll Need to Understand Social Media March 9, 2010
nettie hartsock (Austin, TX)
It is absolutely wonderful to read this book and find so much actionable insight and direction in terms of what everyone really "MUST KNOW" about social media. Weil's book is a must have on every corporate library shelf!
Showing reviews 1-5 of 6
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