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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More |  | Author: Chris Anderson
Publisher: Hyperion
Category: Book
List Price: $15.95
Buy New: $5.45
as of 7/30/2010 05:33 CDT details
You Save: $10.50 (66%)
New (13) Used (19) from $4.09
Seller: NextstepBK
Rating:  32 reviews
Sales Rank: 330376
Format: Bargain Price
Media: Paperback
Edition: Rev Upd
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 5.1 x 0.9
Dewey Decimal Number: 658
ASIN: B001PTG4BO
Publication Date: July 8, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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| Customer Reviews:
Showing reviews 1-5 of 32
 Great for Understanding the Long Tail May 29, 2010
Raul Colon (Coamo, Puerto Rico)
This is the 2nd book I have read from Mr. Anderson. His writing is very deep and straight to the Point. He does a great job at explaining the term Long Tail, one which I was not very familiar with until I read his other book "Free: The New Radical Price" . I think it should be a must read for any type of business which is seeking on how to improve and stay up to date on current technology patterns.
Good researched and well structured book. A great read February 22, 2010
Carlos Orlando Martins Gomes (Porto, Portugal)
For someone who had no idea of how media and distribution actually works in the real world this book shows some great insights to how these particular areas have changed and will change in the years to come. A book which is very well structured (imho) and also well researched. A very good read.
 Great conceptual framework for understanding product creation, distribution and marketing February 5, 2010
B. NAIK (USA)
I ran into this book by accident and boy am I glad I did! It's a fascinating look on how product marketing has changed in the Internet era. Written in 2006, when Social Media was not the rage it is today, it's even more relevant today. No matter what your industry is, if you want to succeed as a business today, you can't afford to avoid lessons from this book. I did wish that there was a "Cliff's Notes" version of this book as it is written by someone who obviously has a brilliant mind and often gets so nuanced that you have to read a paragraph multiple times to figure out the gist of it. Also, there seem to be some repetitive themes. If the book was tightened a bit, it could perhaps lose about 30% of its pages and would become a better read. Nevertheless, a great reference in anybody's library with a vested in interest in succeeding as a product producer, marketer and distributor.
GREAT SERVICE!!! Would use them again. January 15, 2010
group purchaser (Irving, TX)
this was a WONDERFUL experience. the books arrived in a VERY timely manner and were in perfect condition. I wish i could get all the books i need from them.
The Internet and New Business Models December 28, 2009
Apellicon
Chris Anderson explains how the internet dramatically changes the business model for so many companies. Where in the past businesses were focused on selling a small number of products, now many firms find success selling a small number of goods. The book presents many good points and I did learn a lot, however, I probably could have learned nearly as much reading this in a long magazine article.
Showing reviews 1-5 of 32
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