Customer Reviews:
Showing reviews 1-5 of 24
 This little book on advertising is refreshing, entertaining, and a timeless classic. December 17, 2009
Victor Lan
David Ogilvy writes with such a refreshing and entertaining prose that you will unknowingly find yourself smiling (and laughing) as you read along. Confession of an Advertising Man book was written in 1963, and in 1988, Ogilvy updated the book with a chapter titled, "The Story Behind This Book." In it, he thought that the book would sell 4,000 copies, but it unexpectedly turned out to be a runaway best seller. Why did he write it? "First, to attract new clients to his advertising agency." (Such honesty!)
Ogilvy delights us with wonderful tales of his career at the Hotel Majestic in Paris before he founded Ogilvy and Mather. Tales of the head chef, Monsieur Pitard, ("who was dressed, when off-duty, like an international banker") who ruled the kitchen with a rod of iron and inspiring many people (including Ogilvy) is in the first chapter on "How to Manage an Advertising Agency."
This little book has useful timeless advertising advice given in every sentence, every paragraph, and every page, filled with interesting personal stories from an advertising genius.
Its like downloading David Ogilvys brain March 31, 2009
Scott S, Bell (Elk Grove California)
If you have any say in your marketing this is a must read Ogilvy describes what he looks for in an ad and how it should be written. Yes this book was written a while ago and some of the information is dated but who do you think that most ads are copied from? That's right Mr. David Ogilvy. His genius can be partially yours simply from reading his book.
Whether you are a student of persuasion in all forms a aspiring marketer or someone who wants to get more out of the marketing budget you will find something in this book that will pay for itself.
Some of the information about his life is interesting but what is most telling is what he thiinks ads should do.
Being more David November 23, 2008
Fabio G. Barbato (Sao Paulo, SP Brazil)
Incredible....more than 40 years ago David Ogilvy already set the tone for good advertising nowadays. If u are into ads, u must read this book.
Great book if you're into advertising... October 24, 2008
Y. Aslam
This is a great book if you are into advertising. This guy is a genius. I highly recommend reading this book if you haven't already.
A Must Read: A foundational cornerstone for your marketing efforts. August 28, 2008
Bernie L. Malonson (Chandler, AZ)
In the Internet age, it is tempting to think that a book written almost 50 years ago is obsolete..., and you would be making a big mistake. Today's top Internet marketers are leaning on the foundations laid by people like Ogilvy, often without letting the cat out of the bag.
Legendary advertiser and marketer David Ogilvy shares his insights on what makes for good advertising and marketing. Most importantly that your advertising has a purpose, to make sales.
Ogilvy for example takes "Creatives" to task by making the point that most ads that win awards, don't necessarily make any money for the client.
For marketers, chapters 5, 6 and 7 are must reads.
5. How To Build Great Campaigns
6. How To Write Potent Copy
7. How To Illustrate Advertisments and Posters
The book is cheap and will save you hundreds or thousands off of expensive seminars.
Highly Recommended.
Showing reviews 1-5 of 24
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