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Small Changes That Help Small Companies Make Big Increases in Sales |  | Author: Andy Blackstone
Publisher: Blackstone Associates Publishing
Category: Book
List Price: $14.95
Buy New: $13.45
as of 9/6/2010 22:51 CDT details
You Save: $1.50 (10%)
New (6) Used (4) from $10.99
Seller: Amazon.com
Rating:  1 reviews
Sales Rank: 258168
Media: Paperback
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 8.9 x 5.9 x 0.5
ISBN: 0982731124
EAN: 9780982731123
ASIN: 0982731124
Publication Date: July 7, 2010
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
If you own or manage a small business and struggle with generating consistent, profitable sales, "Small Changes" will help you. With 15 years of experience helping small businesses increase their sales and profits, Andy Blackstone has distilled the lessons he's learned into a set of small but fundamental changes that have profound effects on sales success. The book is organized into sections about changes in focus, changes in process, and changes in tactics, with lots of examples and case studies along the way. Andy leads you through a logical sequence of these small changes that will provide big results. Making these changes is not rocket science, and with work and perseverance any small business can reap the benefits of making them. As Andy says in the book, "You can do it. I've helped many clients implement one or all of these ideas, and every one of them was able to make them and continue to use them. All it takes is the conviction that it's important and the tenacity to keep after it. The results will be worth it."
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| Customer Reviews:
Excellent Guide to Better Sales July 22, 2010
Irv
This book is well written, practical and contains excellent advice for small businesses with other applications as well. I will use this book as a guide to fundraising as well as sales as many of the steps will work for both. It is easy to skip around from topic to topic without missing important information or feeling that you must go back to read chapters that don't apply, but the whole book holds together too. I skimmed it first--looking for new information and useful tips and found so many good ideas that I decided to read from cover to cover. I'm glad I did. Blackstone's impressive experience has clearly allowed him to develop a process that is teachable and useable--whether you are a manager, owner, or part of the sales force. I particularly like the idea that it is a waste of time to work with customers who are never going to buy the product no matter how many calls you make. Blackstone's process of deciding which customers are real prospects is very well thought through and I'm already using it in my fundraising operation (to determine which prospects might really be interested in helping my cause). This is a definite "must buy" if you are struggling to get your sales operation on track.
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