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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions | 
 enlarge | Author: Tim Ash
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $16.03
You Save: $13.96 (47%)
New (39) Used (12) from $16.03
Rating:  37 reviews
Sales Rank: 8006
Media: Paperback
Edition: 1
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0470174625
Dewey Decimal Number: 006.7
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand new never opened. In stock and ships right now.
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Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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| Customer Reviews: Read 32 more reviews...
 A Must-Have for anyone serious about landing page optimization December 2, 2008
Tony K. Park
I have been working as a consultant for the past 3-4 years for clients who want to optimize their landing and/or buy pages. I get paid on a percentage basis on how much I increase their conversions by so I'm very selective of testing theories found in optimization books... With that said - I can full heartedly recommend this book.
My book is worned out from reading it multiple times and earmarked on multiple pages on specific items that I tested myself with great results.
If you are a beginner in optimization the chapters dedicated to the math is a must read as I have found many people in my field don't fully understand the math involved to declare specific variables a winner and therefore make incorrect decisions that could be costing them many percentage points in the long run. And even with all the great tools like google optimizer that automatically calculate it for you - it helps to understand what goes on "under the hood".
Also the author, Tim Ash is very personable and amazingly reachable! I had questions on some of his calculations on his standard deviation shortcuts and he responded back to me within a day!
I think the best indicator on how helpful this book is to me is that I always have it within an arms reach when coming out with a new multivariable testing scheme for every one of my clients.
A good book on this topic November 30, 2008
serene789
1 out of 1 found this review helpful
This in fact is a great book on this topic.well written and very easy to read.
A Helpful Guide November 27, 2008
PNT
1 out of 1 found this review helpful
The book is pretty insightful for the price.A good book and has some good information.
An instant online marketing classic November 12, 2008
Kyle Blake (UK)
3 out of 3 found this review helpful
Tim truly "gets it" when it comes to landing page optimization. This book is "right on the money".
 Broad but extremely thin -- beginners only October 18, 2008
Lowell Prescott (Minneapolis, MN United States)
4 out of 5 found this review helpful
If you know absolutely nothing about marketing or web commerce, this may be the book for you. It touches on a great many important subjects, and provides a useful -- if brief -- introduction to each.
If, on the other hand, you have ANY experience at all with basic marketing principles and the concepts and techniques behind optimizing your web site to maximize customer response, you will find this book quite tedious.
Simply put, nothing in this book gets more than surface treatment. Hundreds of very valuable concepts are introduced but none is ever fleshed out in a useful fashion. Practical examples are almost non-existent. Case studies are not used. Techniques are described in the broadest terms so that they may apply to any of a million different contexts or scenarios. This approach renders the book nearly useless to anyone who has even a little bit of knowledge in this area.
After reading a few chapters, I was simply bored out of my mind. I switched to scanning sections and dropping in periodically to see if the level of detail increased, but it did not. I do not consider myself an expert by any means, but there was nothing here that I found enlightening or even useful. It's all too bland and general.
I started the web site for my small business about five years ago, and constantly seek out new sources of insight into how I can improve it. The information in this book was just too generalized to be of any use.
If you are new to web marketing, use this as a primer, but you will soon be itching for a more practical resource. A shorter but infinitely more helpful (and entertaining) primer might be something like Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition. From there, you will need individual books on things like analytics, keywords, SEO, pricing, copywriting, etc.
In that vein, I thought I was buying a book about optimizing my landing pages (a very big and complex subject all its own). This book touches on that, but not in a way that I found particularly detailed or useful. A better title for this book might be, "Introduction to Marketing (Web Edition)".
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