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Cutlip and Center's Effective Public Relations (10th Edition) |  | Author: Glen Broom
Publisher: Prentice Hall
Category: Book
List Price: $126.67
Buy Used: $81.95
as of 7/30/2010 05:44 CDT details
You Save: $44.72 (35%)
New (19) Used (60) from $81.95
Seller: textbooksnow-
Rating:  14 reviews
Sales Rank: 41815
Media: Paperback
Edition: 10
Pages: 504
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 9.9 x 8 x 0.4
ISBN: 0136029698
Dewey Decimal Number: 659.2
EAN: 9780136029694
ASIN: 0136029698
Publication Date: October 18, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
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| Customer Reviews:
Showing reviews 1-5 of 14
Cutlip & Ce nter: EFFECTIVE PUBLIC RELATIONS (10th edition) April 4, 2010
Patrick M. Mcdermott (Greenwich CT USA)
A useful reference book for the public relations field. In my opinion it deals more with the theories and "ideal outcomes" of public relations to the detriment of actual public relations practice. Required reading for those who wish to take PRSA's Accreditation examination.
 Essential title for any APR course March 13, 2010
D. Ellis
This was the essential title for my APR course. It's a great tool for reviewing the basics of strategic PR.
Satisified Customer September 27, 2009
school girl (Atlanta, Ga)
0 out of 1 found this review helpful
I dont have much to say except that I was very pleased with the entire process. My item was mailed to me in a timely manner as promised and the condition of the book matched the description that the seller described it to be . In conclusion there were no gimmicks and trickery used with my purchase , so I am happy .
Cutlip and Center's Effective Public Relations January 13, 2009
Curtis L. Martinez (Michigan)
0 out of 1 found this review helpful
Had no problems other than I believe because of the holiday season the book did not arrive by the anticipated delivery date of 12/22/08. Instead it was not received until 12/29/08.
Effective Public Relations textbook review January 11, 2007
Non-profit ed gal (DC)
This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more ease of reading.
Showing reviews 1-5 of 14
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