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Marketing Management (13th Edition) |  | Authors: Philip Kotler, Kevin Keller
Publisher: Prentice Hall
Category: Book
List Price: $192.67
Buy New: $94.00
as of 7/30/2010 05:32 CDT details
You Save: $98.67 (51%)
New (46) Used (260) from $85.00
Seller: William_Books
Rating:  45 reviews
Sales Rank: 3623
Media: Hardcover
Edition: 13
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.6
Dimensions (in): 11 x 8.8 x 1.3
ISBN: 0136009980
Dewey Decimal Number: 658.8
EAN: 9780136009986
ASIN: 0136009980
Publication Date: March 6, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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| Customer Reviews:
Showing reviews 1-5 of 45
 Important notice: Do not purchase any items from FJG-CA July 29, 2010
TA
I purchased a book from FJG-CA. The book listed in the class notes was wrong. I purchased the wrong book for my class. I sent a message to FJG-CA requesting to return and have a credit issued. I have not received a response from FJG-CA. I am writting this review for other who may be purchasing from FJG-CA. If the book is damanged or you need to return, you may not get a response from the seller FJG-CA to fix the issue. I would be careful to purchase from a seller like FJG-CA, who only wants to talk when buying but not when there is an issue. This is why I give FJG-CA one stars.
 Not great as a text, Not great as a read July 15, 2010
Brandy Mills
If you are wanting to learn something from this text, you will find that it will leave you with way more questions than answers. Kotler & Keller do exactly what others have claimed - breeze right over the essence of a concept leaving you to have to seek out other resources just to gain a firm understanding of whatever they have presented.
Many of the diagrams have little to no explanation, leaving you to wonder exactly what the components are and how they are relevant. Many important concepts are mentioned, then never spoken of again. Current, real-world examples are given, yet they aren't really related back to any portion of the text for integration into the core concepts. Much of the book reads like a long research paper - attempting to show that the student has a firm grasp of the concept with awkward citations plugged into various places. There is very little in the way of instruction or deep explanation.
I honestly think this could be a great book for an MBA course if more relevant information was elaborated and less citations to lend credibility. On the positive side, the book serves as a good summary of marketing concepts for you to use to do further research on the various subjects - but it is definitely NOT the "gold standard" that it claims to be.
 Poor Book July 4, 2010
Dg
Reading this book for an upper level undergraduate marketing class. This book is poorly written, it is hard to read and the concepts are a little disorganized. Furthermore, it is extremely boring, it is a pain to take good notes of this book while you read. The only good thing about the book are the companies used to give examples of the marketing techniques being discussed, the companies are varied and not only from the United States. But besides that, this book is terrible. It gives complex definition for terms that are simple and logical. Simple concepts are explained in a way that 'goes on forever' without actually making the point. The summaries at the end of the chapters are poor. And there are no exercises to test your knowledge. Avoid if possible.
 Marketing Management June 12, 2010
J. Jones (Elysian Fields, TX)
I bought this book for an MBA class I'm taking. It is a very good book for this class. It stays on subject and is very easy to understand. It addresses just about every aspect of marketing management. Has a lot of helpful stories about current companies and their approaches to marketing management.
 Highly readable, appropriate for undergrads and MBAs alike June 12, 2010
L. Bravim
1 out of 1 found this review helpful
Marketing Management is one of the better textbooks of my MBA program. The concepts are described in a clear, concise manner. There are numerous examples of companies with successful marketing and those with major faux pas. Even without having taken an introductory marketing course, I had no trouble understanding the text. The layout is well designed, rich with graphics and interesting pictures. I would proffer that Kotler/Keller's Marketing Management (13th Edition) could be used successfully by undergraduates and higher-level students.
Another review mentioned corporate references or endorsements. Of course they refer to well-known organizations! This is a business text for business students. It would be bizarre if they ignored the real-world to the exclusion of theory, which was a fatal flaw of textbooks' past.
Showing reviews 1-5 of 45
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