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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth | 
 enlarge | Author: Tim Calkins
Publisher: Palgrave Macmillan
Category: Book
List Price: $24.95
Buy New: $21.54
You Save: $3.41 (14%)
New (25) Used (7) from $21.54
Rating:  3 reviews
Sales Rank: 33291
Media: Paperback
Pages: 184
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 9.1 x 6 x 0.5
ISBN: 0230607578
Dewey Decimal Number: 658.802
EAN: 9780230607576
ASIN: 0230607578
Publication Date: September 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
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| Customer Reviews:
Best Resource For Creating a Marketing Plan November 16, 2008
M. Crawford (Arlington Heights, IL United States)
This is an excellent guide for developing marketing plans! We have all read the typical marketing or business paperback that makes one good point and then reapeats the same thing over and over with numerous "examples". This book is the complete opposite. It is so full of useful information that you will find yourself going back to it time and again to use as a resource. Best of all the author provides a good general template to follow that is useful for small or very large businesses and everything in between. I wholeheartedly recommend it.
A Must Read; A First Read October 8, 2008
Herv (Harrison, NY USA)
1 out of 1 found this review helpful
This straight-forward, well written and practical book is a must read for executives looking to focus their marketing initiatives and improve results. I was skeptical when I received the book based on its relatively short length, but the size of the book is a perfect analogue for Dr. Calkins' approach to the topic: keep it focused to maximize effectiveness. I highly recommend this book as your first read on marketing. If you have already invested countless hours in other marketing books, this one stands in contrast for its approach and the results it yields. If you have clients, you should read this book.
A Must-Read Marketing Book for 2008 October 6, 2008
Roland Jacobs (Kenilworth, IL USA)
1 out of 1 found this review helpful
I think this is the best marketing book published this year. Tim Calkins presents an incredibly practical and profound review of how to get great impact out of marketing plans. The best news is, this book will save marketers hundreds of hours by helping focus on what's critical. Calkins' approach will also help marketing executives relate better to the C-Suite by bringing them what they need to hear. Highly recommended for marketers, CEOs and consultants alike. I've put these ideas to work with many clients with great results. Calkins also edited Kellogg on Branding, another must read.
Roland Jacobs, CEO, AspireUp and former Chief Marketing Officer, Orbitz
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