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Foundations of Marketing

Foundations of Marketing

enlarge enlarge 		Authors: William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
Category: Book

List Price: $165.95
Buy New: $65.74
You Save: $100.21 (60%)



New (42) Used (28) from $65.74

Sales Rank: 90520

Media: Paperback
Edition: 3
Pages: 569
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 10.4 x 8.4 x 1

ISBN: 0618973370
Dewey Decimal Number: 658.8
EAN: 9780618973378
ASIN: 0618973370

Publication Date: January 3, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New Book. Same or Next Day Shipping! Free tracking # upon request !
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Product Description
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.

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