Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds | 
 enlarge | Authors: Karen Post, Jeffrey H. Gitomer, Michael Tchong
Publisher: Amacom
Category: Book
List Price: $17.95
Buy New: $6.65
You Save: $11.30 (63%)
New (20) Used (18) from $4.40
Rating:  9 reviews
Sales Rank: 405197
Media: Paperback
Edition: 1st
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.5 x 0.5
ISBN: 0814472346
Dewey Decimal Number: 658.827
EAN: 9780814472347
ASIN: 0814472346
Publication Date: December 10, 2004
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
This is a book of refreshingly real branding tips for real companies - no think-tank jargon, no complex theories - just targeted and proven techniques for developing lasting and positive brand recognition. A true "how-to" book written with in-the-trenches business and marketing people in mind. Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors".
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| Customer Reviews: Read 4 more reviews...
 Branding is Everything and Everything is Branding November 17, 2007
David M. Freedman (Chicago area)
This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.
In Post's view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls "brand moi." You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you're about.
Good Marketing Tips
If you look at this book as a trove of clever marketing ideas, you'll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.
If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a "brand is a mental imprint." Then she leaps to this definition: "A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer's cranium." Two paragraphs later she says, "A Brain Tattoo is reality branding," though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.
But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, "A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect."
GREAT BOOK!!! January 1, 2006
Paul Shlasinger
1 out of 1 found this review helpful
GREAT BOOK!!!!
LET ME JUST START BY SAYING YOU HAVE TO GET THIS BOOK!!!
THIS BOOK IS AMAZING IT GIVES YOU THE INFORMATION YOU NEEN TO START BRANDING YOUR COMPANYS NAME FROM A-Z.
THIS BOOK HELPED ME IN A BIG WAY ,IT GOT ME THINKING ABOUT MANY IDEAS FOR THE BRANDING OF MY COMPANY.
I'VE READ ALOT OF BOOKS ABOUT MARKETING AND BUSINESS AND BRAIN TATTOOS IS BY FAR THE BEST BOOK OUT THERE ,IT IS WELL WORTH YOUR MONEY .BEFORE YOU START YOU COMPANY I HIGHLY RECOMMEND YOU READ THIS BOOK. GOOD LUCK PAUL S.
Great Branding (Work)book December 13, 2005
Amanda (New York, NY)
1 out of 1 found this review helpful
There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.
This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.
Impressive, yet simple March 16, 2005
Catherine A. Jury
2 out of 3 found this review helpful
I wasn't sure what to expect when I read this book. The ideas and examples made complete sense. It seems like such a simple concept, but it's amazing how many large corporations miss the point. I plan on implementing many of these concepts into my own company. I have no doubt that the ideas will only benefit my company and myself personally. Thanks for sharing, you have great in-sight.
Awesome book, highly reccomended February 2, 2005
Jamie Lee Tampa (Dallas, Texas USA)
1 out of 2 found this review helpful
This book really gave me the courage to think outside of the box from the start and really helped me understand how vital branding is to a marketing campaign. Being a fairly recent college grad with a degree in marketing, I discovered concepts and ideas that are definitely helpful in the world of advertising today and it also was a great addition to my college education.
It was fun to read, and it was interactive... allowing you to apply your own marketing and advertising scenarios to help you succeed.
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