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| | Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman
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Rating:  9 reviews
Sales Rank: 15477
Category: Book
ASIN: 1422121151
Publication Date: April 22, 2008
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| | Authenticity: What Consumers Really Want
Authors: Ii Pine, James H. Gilmore, B. Joseph
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Rating:  20 reviews
Sales Rank: 30410
Category: Book
ASIN: 1591391458
Publication Date: September 24, 2007
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| | Spanning Silos: The New CMO Imperative
Author: David A. Aaker
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Rating: 3 reviews
Sales Rank: 170523
Category: Book
ASIN: 1422128768
Publication Date: October 21, 2008
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| | Harvard Business Review on Strategic Sales Management (Harvard Business Review Paperback Series)
Author: Harvard Business School Press
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Rating: 2 reviews
Sales Rank: 195273
Category: Book
ASIN: 1422114929
Publication Date: April 2007
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| | Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Author: Erich Joachimsthaler
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Rating: 9 reviews
Sales Rank: 94621
Category: Book
ASIN: 1422101657
Publication Date: May 17, 2007
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| | Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Authors: James C. Anderson, Nirmalya Kumar, James A. Narus
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Rating: 5 reviews
Sales Rank: 411522
Category: Book
ASIN: 1422103358
Publication Date: November 7, 2007
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| | Greater Good: How Good Marketing Makes for Better Democracy
Authors: John A. Quelch, Katherine E. Jocz
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Rating:  1 reviews
Sales Rank: 184101
Category: Book
ASIN: 1422117359
Publication Date: February 12, 2008
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| | Harvard Business Review on Pricing (Harvard Business Review Paperback) (Harvard Business Review Paperback)
Author: Hbsp
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Sales Rank: 86825
Category: Book
ASIN: 1422146588
Publication Date: November 3, 2008 (New: Last 30 Days)
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| | Manage the Media: Don't Let the Media Manage You (Memo to the CEO)
Author: William J. Holstein
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Rating: 4 reviews
Sales Rank: 574245
Category: Book
ASIN: 1422121488
Publication Date: March 25, 2008
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| | The Point of the Deal: How to Negotiate When Yes Is Not Enough
Authors: Mark Gordon, Danny Ertel
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Rating: 3 reviews
Sales Rank: 572568
Category: Book
ASIN: 1422102335
Publication Date: October 23, 2007
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