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Sales and Service for the Wine Professional | 
 enlarge | Author: Brian Julyan
Publisher: Cengage Learning Business Press
Category: Book
List Price: $49.99
Buy New: $49.95
You Save: $0.04
New (3) Used (7) from $31.98
Rating:  10 reviews
Sales Rank: 467878
Media: Paperback
Edition: 2
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 7.2 x 0.6
ISBN: 1844800539
Dewey Decimal Number: 641
EAN: 9781844800537
ASIN: 1844800539
Publication Date: February 20, 2003
Availability: Usually ships in 1-2 business days
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Product Description
Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.
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| Customer Reviews: Read 5 more reviews...
 The Sommelier's Source August 15, 2008
O. T. J. (SF CA)
Up to date, with new areas expanded, color plates and maps. Excellent resource for anyone running a bar program with emphasis on wine.
Sometimes the British nomenclature is different than here.
 Great Product, Great shipment July 24, 2008
Matthew D. Anderson (Atlanta, GA. Seattle, WA.)
This book is a must if you are on your way to becoming a sommelier, in wine distribution, or really yearn for a deeper understanding of life on & off of the vine brought close to the classroom... You will be ultimately satisfied with the in depth perspectives that bring you closer to the world that is wine today. From the diseases, chemical composition, to the construction of the juice that is so deeply adored. You will find this piece of literature a gem you can constantly rely on for precise factual information. Cheers, MD
 Just a reference item April 4, 2007
A. M. Siddall (Northern California)
I enjoy having the book as a reference but I would never sit down and ready it from front to back. I did appreciate the clean black and white graphics espically when they were describing a product I have never used. I purchased this item as a supplement to a college class and it has worked out well when I need technical support for project reports.
enthusiast's dream February 16, 2007
Jonathan J. Tindall (Saint Thomas, US Virgin Islands)
3 out of 4 found this review helpful
I was first introduced to Mr. Julyan's exciting syllabus through the Court of Master Sommelier's examination process. As both a student of wine and an educator in the hospitality sect, I have found his brief yet thorough writing to be an indispensable reference guide when educating my colleagues at both of my establishments.
For the home enthusiast or even someone just curious about broadening their horizons into a larger world of viticulture and enology, Mr. Julyan's writing broaches the sometimes forboding subject of the old world in an extremely approachable manner, the new world with a sense of excitement and the realms of bartending with both sensetivity toward tradition and the modern mixologist.
For the wine-savvy diner, this book provides valuable insight into the realm of "what should be going on" in the parts of the restaurant world you don't get to see. As a 20 year restaurant veteran, I also greatly appreciated Mr. Julyan's explainations of the difference between the should be's of service versus the nescessary practicality of providing service within the specific constraints of each establishment's environment and ability.
Both an exceptional value and a more approachable read than the sometimes overtly technical wine tomes available, I strongly recommend this to anyone looking to increase the caliber of thier sales and service training in their hospitality career or to soak in a little more than just grape-juice!
Sales and Service of the wine Professional 2nd ed. February 13, 2007
Michael E. Richmond
Brian Julyan does presents a very comprensive study of wine's of the world, spirts, beers, and service of beverages.
Alot of material in 200 pages.
Self-assessment Questions are helpfull, multi demensional however sometimes he asks very trivial questions with the answer difficult to find in the text.
You will want to use the book over and over, like a good cook book, to increase your understanding and passion for wine.
Highly recomend to anyone wishing to futher their knowledage in the wine world
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