|
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas | 
 enlarge | Authors: G. Richard Shell, Mario Moussa
Publisher: Portfolio
Category: Book
List Price: $24.95
Buy New: $2.90
You Save: $22.05 (88%)
New (48) Used (27) from $2.90
Rating:  13 reviews
Sales Rank: 63278
Media: Hardcover
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.3 x 1.2
ISBN: 1591841763
Dewey Decimal Number: 658.85
EAN: 9781591841760
ASIN: 1591841763
Publication Date: October 18, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: New, Excellent Condition, may Contain Remainder Mark , Immediate Shipping, Email Notification, Professional Service, MILLIONS Served, SATISFACTION GUARANTEED!
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Your projects, programs, and career turn on the difference between no and yes. Yet selling ideas especially the kinds of ideas that make organizations work is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It s about helping others to see things your way engaging their minds and imaginations.
Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.
Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.
Whether you re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.
|
| Customer Reviews: Read 8 more reviews...
 A handy guide for anyone trying to convince others.... September 15, 2008
Donna A. Harris (Philly)
Written by business school academics, this book gives great insight about how to persude your boss, boyfriend or others to see your argument. It is especially useful for middle managers whose ideas must be vetted by others up and down the food chain before they reach the intended audience, the decision maker. The chapters are short, with plenty of real life examples making it easy to digest and use right away in your negotiations for a raise, new project or greather authority. Worth reading.
Terrific book August 8, 2008
S. Dimolitsas (USA)
I have known the authors for some time, and this work supports my earlier assessment. Terrific, easy to read and substantive.
Many business books that are based on hype, or sometimes on best practices without a fundamental understanding of the underlying context or assumptions. As a result what might have worked well in one organizational construct fails to work in another.
This is one is based on best practices coupled with rigorous understanding and integration of a substantial body of modern underlying scientific research. It is because of this rigor that the ideas are transportable to any organization, and sustainable over time.
I highly recommend this book.
Terrific read for Intrapreneurs... June 27, 2008
Saranyan Vigraham (Austin, TX)
This is a great book! I have successfully implemented several of its teachings in my organization. This book provides a new thought perspective of dealing with people.
The interesting thing about AOW is the emphasis on personalities and human emotions. The real world case studies are amazing and wonderfully researched. This book will remain a classic for people willing to learn the ways of persuasion.
This book has helped me become a successful intrapreneur. [...]
A definite read!
 Woo Who! May 27, 2008
Norbert Aubuchon
0 out of 8 found this review helpful
Learning something about persuasion (selling) from a couple of college professors is like learning about sex from Roman Catholic priests.
Quite an entertaining read ... all the probing questions for wooers are certainly worth the price of the book! May 22, 2008
Lee Say Keng (Singapore)
1 out of 1 found this review helpful
Actually, I was attracted to this new book by it's secondary title, 'Using Strategic Persuasion to Sell Your Ideas'.
I have always been fascinated by the subject of selling ideas to others.
According to the two authors, "woo" is defined as the ability to "win others" over to your ideas or initiatives without coercion, using relationship-based, emotionally intelligent persuasion.
In other words, how to sell your ideas to the entire organisation, one person at a time.
In the book, the authors also presents a simple, four-step approach to the idea-selling process.
The two authors also highlights the top three mistakes that people make in selling ideas.
In the end analysis, after the readingthe book, I reckon persuading &/or influencing others in an organization to accept & act on your ideas & initiatives is just a matter of strategy.
This is what the book is essentially all about.
There is also a useful self-assessment in the book to discover your persuasion style. This assessment will help determine if you are a 'Driver', 'Commander', 'Chess Player', 'Promoter' or 'Advocate'.
One's influencing skills are determined by defining which of these five persuasion styles is yours.
Then, you can overcome your weaknesses by turning them into strengths.
The two author draws quite heavily on major political leaders in history (Abraham Lincoln, Napoleon Bonaparte, Nelson Mandela), & past/present business thought leaders (Charles Lindbergh, Andrew Grove, Bono, Charles Kettering, J P Morgan, John Rockefella, Andrew Carnegie, Sam Walton) to illustrate key ideas in the book.
On the whole, this 300-page book has been quite an entertaining read. I must say that the probing questions within the four-step approach as well as the final questionnaire for wooers are certainly well worth the price of the book.
[I like to recommend two other excellent books to be read in this genre: 'Presenting to Win: The Art of Telling Your Story', by Jerry Weissman & 'Powerful Proposals: How to Give Your Business the Winning Edge', by David Pugh & Terry Bacon.]
|
|
|
SEO and Marketing TipsBETA RELEASE | |
