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Global Marketing: An Interactive Approach | 
 enlarge | Authors: Kate Gillespie, Jean-pierre Jeannet, H. David Hennessey
Publisher: South-Western College Pub
Category: Book
List Price: $200.95
Buy New: $20.99
You Save: $179.96 (90%)
New (22) Used (38) from $20.99
Sales Rank: 517473
Media: Hardcover
Edition: 2
Pages: 576
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.1 x 8.1 x 0.8
ISBN: 0618659536
Dewey Decimal Number: 658.84
EAN: 9780618659531
ASIN: 0618659536
Publication Date: February 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
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