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Selling Today: Creating Customer Value, 10th Edition | 
 enlarge | Authors: Gerald L Manning, Barry L Reece
Publisher: Prentice Hall
Category: Book
List Price: $129.33
Buy Used: $45.99
You Save: $83.34 (64%)
New (11) Used (42) from $45.99
Rating:  4 reviews
Sales Rank: 161653
Media: Hardcover
Edition: 10th
Pages: 560
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 10.2 x 8 x 1.1
ISBN: 0131866834
Dewey Decimal Number: 658.85
EAN: 9780131866836
ASIN: 0131866834
Publication Date: December 1, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: PROMPT SHIPPING (USPS TRACKING)/ GREAT VALUE!! - Hardcover worn, some minimal water damage but text area in good shape
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Product Description
Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.
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| Customer Reviews:
 Selling Today book September 8, 2008
Dawn
Book was as described, however delivery was a little slow. Overall, good experience though.
loving class June 19, 2008
Emily Chason
0 out of 1 found this review helpful
this book has helped me in class so much thanks so much for letting me have it
building relationships March 7, 2008
K. Stuckey (Port Huron, MI USA)
I had a professional selling class last semester and we used this text. This book takes great care to explain the importance of partnering and adding-value in sales. People can buy 'stuff' anywhere, but you have to really differentiate yourself to get ahead in today's market. There are also on chapters on qualifying prospects, creating sales presentations, negotiating buyer concerns, ethics, and even time management. Briefly touches on Covey's "7 Habits of Highly Effective People" and Maslow's Heirarchy of Needs as well. Each chapter has in-depth case problems. Great for anyone thinking about a future in sales or management.
Credible Sales Text Book October 29, 2007
Todd S. Eury (Pittsburgh)
1 out of 1 found this review helpful
A lot of sales text books are poorly written and provide very little practical usage. This book forms basic ideas on which to build a great beginning.
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