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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy New: $7.50
You Save: $12.49 (62%)
New (63) Used (39) Collectible (3) from $6.47
Rating:  47 reviews
Sales Rank: 16392
Media: Hardcover
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 7.6 x 4.7 x 0.7
ISBN: 0131735365
Dewey Decimal Number: 658.85
EAN: 9780131735361
ASIN: 0131735365
Publication Date: March 3, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Quick shipping!
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Product Description
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money! You'll discover the best ways to leave voicemail...ask for appointments...start presentations...follow up...ask for the sale...respond to angry customers...earn referrals...Here are perfect answers for establishing rapport...improving humor and creativity...making cold calls...getting past gatekeepers...controlling phone conversations...overcoming price objections...recognizing buying signals...using the Internet...getting reorders...finding role models and mentors...becoming a better writer...picking the right contact software...ordering the right business lunch...creating stand-out proposals...setting goals...adding value in every possible way. In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.
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| Customer Reviews: Read 42 more reviews...
 Good Book on Improving Your Sales Skills November 8, 2008
Michael Taylor (Indian Trail NC)
"Little Red Book of Sales Answers" by Jeffrey Gitomer addresses questions salespeople may have about their job and techniques to improve skills, particularly in the following areas:
1. Your humor and creativity.
2. Your writing, finding a mentor, and secret of worry-free living.
3. How to cold call and dealing with liars.
4. Closing and dealing with objections.
5. Utilizing the internet to make sales.
6. Ways to establish relationships.
7. Ways to differentiate yourself from your competition.
8. Love what you do and your job will be easier to be successful at!
Throughout the book are free "Red Bits" that you can access through Gitomer's web site. "Red Bits" are succinct pieces of valuable tid bits of information for particular aspects of selling.
Overall, the book is a good source of information and enjoyable to read. However, there were quite a few examples of salty language that I believed was unnecessary for making points. Brush up on that and I would give the book 5 stars.
Recommended.
 A Simple & Systematic book August 14, 2008
Oentoro Wijaya (Surabaya, Indonesia)
I have read a lot of books about selling and I found this book very valuable for the one who seek a simple, systematic & easily applicable selling book. It's nice to read because there are only important thing with plain explanation. Full of leading questions to inspire the reader...A must have book for salesperson !!
Now i know it all about Sales! August 6, 2008
A. Gandhi (Moutain View, CA United States)
I love the layout of this book. I enjoyed reading it and i am going trough it for the second time. Being a software engineer who is trying to build and sell software, i have learned many things from this book. A must read for anyone who wishes to succeed in life.
 It may be red, but it shouldn't be read. July 5, 2008
SRY1
This was the first sales book that I read after getting into sales about 18 months ago. I had hoped it would provide a sound sales foundation. Instead, it provided page after page of trite one-liners. The author's insistence on delivering his information in one line, sound byte format certainly makes the book an easy read; but it does so at the expense of substance.
If you're looking to be the stereotypical salesman who starts every sentence with, "If I told you that I could..." then buy this book. If you're looking for thoughtful insights that can't be summed up in seven words or less, you may want to look elsewhere. Most of what Gitomer has to say is either common sense, or outdated, or just plain stupid.
The book can probably be read from cover to cover in about thirty minutes, which doesn't make this a huge decision. It's thirty minutes I would like to have back, though. If you're looking for a solid sales foundation that is current and relevant, I would suggest you look at Stephan Schiffman's books. Once you get past the early chapters on understanding your numbers, which are a little worn out, he actually takes the time to deliver insightful content, even though it has the pesky quality of not fitting into neat little one-liners.
Excellent Book.... [...] June 29, 2008
Scott A. Millikin (Oconomowoc, WI USA)
Basically I just started my freelance design business, and I'm hoping to learn a great deal about sales so I can sell my services. So I went to amazon.com and bought the three most popular books on sales. An amazing book for a seasoned salesperson, or a beginner like myself. I'm about half way through the book, and I am very impressed. It gave me this idea to start writing about things I am learning, with the possibility of helping others learn what I am learning.
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