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Marketing Management

Authors: J. Paul Peter, Jr,james Donnelly
Publisher: McGraw-Hill/Irwin
Category: Book

Buy Used: $30.55

New (21) Used (55) from $30.55

Rating: 2.0 out of 5 stars

2 reviews
Sales Rank: 336318

Media: Hardcover
Edition: 8
Pages: 832
Number Of Items: 1
Shipping Weight (lbs): 3.6
Dimensions (in): 9.9 x 8.1 x 1.4

ISBN: 0073137634
Dewey Decimal Number: 658.8
EAN: 9780073137636
ASIN: 0073137634

Publication Date: February 2, 2006
Availability: Usually ships in 1-2 business days
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Also Available In:

•	Hardcover - Marketing Management
•	Paperback - Marketing Management: Knowledge and Skills
•	Paperback - Marketing Management
•	Hardcover - MARKETING MANAGEMENT
•	Paperback - Marketing Management
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Accessories:

•	Why Customers Do What They Do
•	Marketing Warfare

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Editorial Reviews:

Product Description
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies..

Customer Reviews:

3 out of 5 stars

Textbooks - Booo September 5, 2007
Josh (Anchorage, AK)
0 out of 1 found this review helpful

Hisssss

I guess it is alright, but it doesn't matter you HAVE NO CHOICE!

HAHAHA

1 out of 5 stars

Good marketable book outside, not so good inside July 27, 2006
Cristhian A. Velazco (Mexico City, Mexico)
3 out of 3 found this review helpful

I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.

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