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•Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
•Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series)
•I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
•What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless
•Cutlip and Center's Effective Public Relations (10th Edition) (Effective Public Relations)
•Public Relations: The Profession and the Practice
•Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself
•Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Includes Podcasts, Blogs, and Media Training for the Digital Age
•Strategic Issues Management: Organizations and Public Policy Challenges
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
4.PR 2.0: New Media, New Tools, New Audiences
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
7.Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
8.The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
9.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
10.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
3.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
4.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
5.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
6.Public Relations Made Easy
7.Confessions of an Advertising Man
8.Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
9.Team Rodent : How Disney Devours the World
10.Savvy Networking: 118 Fast & Effective Tips for Business Success
Most Wished For
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
4.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
7.Confessions of an Advertising Man
8.Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
9.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
10.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
 

Public Relations



    
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Effective Crisis Communication: Moving From Crisis to Opportunity 
enlarge enlarge  		 Effective Crisis Communication: Moving From Crisis to Opportunity
Authors: Robert Ray Ulmer, Timothy L. Sellnow, Matthew Wayne Seeger

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Sales Rank: 545665
Category: Book
ASIN: 1412914191
Publication Date: August 10, 2006
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How Come No One Knows About Us? The Ultimate Public Relations Guide: Tactics Anyone Can Use to Win High Visibility 
enlarge enlarge  		 How Come No One Knows About Us? The Ultimate Public Relations Guide: Tactics Anyone Can Use to Win High Visibility
Author: Robert Deigh

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Rating: 5.0 out of 5 stars 10 reviews
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ASIN: 0832950173
Publication Date: May 15, 2008
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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names 
enlarge enlarge  		 From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
Author: Evan Morris

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Rating: 4.5 out of 5 stars 3 reviews
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ASIN: 0743257979
Publication Date: November 2, 2004
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Crisis Communications: A Casebook Approach (Lea's Communication) 
enlarge enlarge  		 Crisis Communications: A Casebook Approach (Lea's Communication)
Author: Kathleen Fearn-banks

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Rating: 5.0 out of 5 stars 4 reviews
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ASIN: 0805857737
Publication Date: January 29, 2007
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Doug Stevenson's Story Theater Method (previously titled: Never Be Boring Again) 
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Author: Doug Stevenson

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Rating: 4.5 out of 5 stars 21 reviews
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ASIN: 0977914615
Publication Date: January 24, 2008
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Breakthrough Networking: Building Relationships That Last, Second Edition 
enlarge enlarge  		 Breakthrough Networking: Building Relationships That Last, Second Edition
Author: Lillian D. Bjorseth

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Rating: 5.0 out of 5 stars 14 reviews
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ASIN: 0964883937
Publication Date: January 1, 2003
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What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless 
enlarge enlarge  		 What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless
Authors: Steve, Ph.d. Adubato

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Rating: 4.0 out of 5 stars 1 reviews
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ASIN: 0813543614
Publication Date: October 30, 2008
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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage 
enlarge enlarge  		 The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Authors: David R. Yale, Andrew J. Carothers

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Rating: 4.5 out of 5 stars 10 reviews
Sales Rank: 298998
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ASIN: 0844232424
Publication Date: May 4, 2001
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why 
enlarge enlarge  		 Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Authors: Max Sutherland, Alice K. Sylvester

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Rating: 5.0 out of 5 stars 14 reviews
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ASIN: 1865082317
Publication Date: October 1, 2000
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Jane's Crisis Communications Handbook (Janes) 
enlarge enlarge  		 Jane's Crisis Communications Handbook (Janes)
Authors: Louie Fernandez, Martin Merzer

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Rating: 5.0 out of 5 stars 2 reviews
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Category: Book
ASIN: 0710625960
Publication Date: August 2002
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