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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series)
I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless
Cutlip and Center's Effective Public Relations (10th Edition) (Effective Public Relations)
Public Relations: The Profession and the Practice
Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Includes Podcasts, Blogs, and Media Training for the Digital Age
Strategic Issues Management: Organizations and Public Policy Challenges
Bestsellers
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
4.PR 2.0: New Media, New Tools, New Audiences
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
7.Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
8.The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
9.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
10.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Most Gifted
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
3.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
4.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
5.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
6.Public Relations Made Easy
7.Confessions of an Advertising Man
8.Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
9.Team Rodent : How Disney Devours the World
10.Savvy Networking: 118 Fast & Effective Tips for Business Success
Most Wished For
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
4.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
7.Confessions of an Advertising Man
8.Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
9.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
10.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
 

Public Relations



    
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Ongoing Crisis Communication: Planning, Managing, and Responding 
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 Ongoing Crisis Communication: Planning, Managing, and Responding
Author: W. Timothy Coombs

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Rating: 5.0 out of 5 stars 2 reviews
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ASIN: 1412949920
Publication Date: February 12, 2007
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Developing High Performance People: The Art Of Coaching 
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 Developing High Performance People: The Art Of Coaching
Authors: Barbara Mink, Oscar Mink, Keith Owen

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0201563134
Publication Date: June 20, 1993
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Power and Influence: The Rules Have Changed 
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 Power and Influence: The Rules Have Changed
Author: Robert L. Dilenschneider

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Publication Date: July 26, 2007
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Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes 
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 Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes
Authors: Lawrence Susskind, Patrick Field

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0684823020
Publication Date: April 17, 1996
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Cengage Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books) 
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 Cengage Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
Authors: Doug Newsom, Judy Turk, Dean Kruckeberg

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Strategic Planning for Public Relations 
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 Strategic Planning for Public Relations
Author: Ronald D. Smith

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Rating: 4.0 out of 5 stars 1 reviews
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ASIN: 0805852395
Publication Date: August 2004
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Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News 
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 Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News
Author: Jeff Crilley

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Rating: 5.0 out of 5 stars 28 reviews
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ASIN: 0972647406
Publication Date: December 15, 2002
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Primer of Public Relations Research 
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 Primer of Public Relations Research
Author: Don W. Stacks

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Rating: 4.0 out of 5 stars 4 reviews
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ASIN: 1572307269
Publication Date: February 6, 2002
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Effective Writing Skills for Public Relations (PR in Practice) 
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 Effective Writing Skills for Public Relations (PR in Practice)
Author: John Foster

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) 
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 Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Author: Leonard H. Hoyle

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