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•Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
•Effective Internal Communication (PR in Practice)
•Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
•Effective Writing Skills for Public Relations (PR in Practice)
•Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
•Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age
•Power Up with PR: A Publicity Guide for Artists
•Strategic Communications Planning: For Effective Public Relations and Marketing
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Practice of Public Relations, The (10th Edition)
3.Word of Mouth Marketing: How Smart Companies Get People Talking
4.Economics of Public Issues, The (15th Edition)
5.Advertising and Integrated Brand Promotion
6.Public Relations: Strategies and Tactics (8th Edition)
7.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
8.Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
9.Public Relations: Strategies and Tactics (9th Edition)
10.The Fall of Advertising and the Rise of PR
Most Gifted
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
3.The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
4.Public Relations: Strategies and Tactics (9th Edition)
5.Economics of Public Issues, The (15th Edition)
6.The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
7.Confessions of an Advertising Man
8.Effective Public Relations (9th Edition) (Effective Public Relations)
9.Gala!: The Special Event Planner for Professionals and Volunteers (Capital Ideas) (Capital Ideas)
10.Behind the Scenes at Special Events: Flowers, Props, and Design
Most Wished For
1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Word of Mouth Marketing: How Smart Companies Get People Talking
3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
7.Confessions of an Advertising Man
8.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
9.Networking with the Affluent
10.Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
 

Public Relations



    
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause 
enlarge enlarge  		 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Authors: Philip Kotler, Nancy Lee

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Rating: 5.0 out of 5 stars 4 reviews
Sales Rank: 83287
Category: Book
ASIN: 0471476110
Publication Date: December 13, 2004
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The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) 
enlarge enlarge  		 The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
Author: Tim Templeton

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New (23) Used (12) from $8.96

Rating: 4.5 out of 5 stars 26 reviews
Sales Rank: 51406
Category: Book
ASIN: 1576753212
Publication Date: January 1, 2005
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Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry 
enlarge enlarge  		 Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
Authors: John Stauber, Sheldon Rampton

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New (11) Used (27) Collectible (3) from $5.19

Rating: 4.5 out of 5 stars 43 reviews
Sales Rank: 16004
Category: Book
ASIN: 1567510604
Publication Date: July 1, 2002
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Public Relations For Dummies (For Dummies (Business & Personal Finance)) 
enlarge enlarge  		 Public Relations For Dummies (For Dummies (Business & Personal Finance))
Authors: Eric Yaverbaum, Ilise Benun

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Rating: 1.5 out of 5 stars 2 reviews
Sales Rank: 75281
Category: Book
ASIN: 0471772720
Publication Date: May 30, 2006
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Public Relations Writing: Form & Style (with Errata Sheet) 
enlarge enlarge  		 Public Relations Writing: Form & Style (with Errata Sheet)
Authors: Doug Newsom, Jim Haynes

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Rating: 4.5 out of 5 stars 2 reviews
Sales Rank: 135829
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ASIN: 0495566764
Publication Date: September 4, 2007
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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage 
enlarge enlarge  		 The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Authors: David R. Yale, Andrew J. Carothers

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New (14) Used (23) from $9.71

Rating: 4.5 out of 5 stars 10 reviews
Sales Rank: 65089
Category: Book
ASIN: 0844232424
Publication Date: May 4, 2001
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Public Relations Writing: Principles in Practice 
enlarge enlarge  		 Public Relations Writing: Principles in Practice
Authors: Donald F. Treadwell, Jill B. Treadwell

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New (8) Used (11) from $28.00

Rating: 5.0 out of 5 stars 2 reviews
Sales Rank: 83200
Category: Book
ASIN: 1412905516
Publication Date: April 19, 2005
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Public Relations: The Practice and the Profession (NAI, text alone) 
enlarge enlarge  		 Public Relations: The Practice and the Profession (NAI, text alone)
Authors: Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven

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Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 65915
Category: Book
ASIN: 0072424028
Publication Date: October 2003
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Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) 
enlarge enlarge  		 Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Author: Sandra L. Beckwith

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Rating: 5.0 out of 5 stars 13 reviews
Sales Rank: 122202
Category: Book
ASIN: 1580627714
Publication Date: April 2003
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs (LEA's Communication Series) (Lea's Communication) 
enlarge enlarge  		 Strategic Public Relations Management: Planning and Managing Effective Communication Programs (LEA's Communication Series) (Lea's Communication)
Authors: Erica Weintraub Austin, Bruce E. Pinkleton

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Sales Rank: 205786
Category: Book
ASIN: 0805853812
Publication Date: June 16, 2006
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