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•Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
•Effective Writing Skills for Public Relations (PR in Practice)
•Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
•Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age
•Power Up with PR: A Publicity Guide for Artists
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•Strategic Communications Planning: For Effective Public Relations and Marketing
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Economics of Public Issues, The (15th Edition)
3.Word of Mouth Marketing: How Smart Companies Get People Talking
4.Practice of Public Relations, The (10th Edition)
5.Advertising and Integrated Brand Promotion
6.Public Relations: Strategies and Tactics (8th Edition)
7.Public Relations: Strategies and Tactics (9th Edition)
8.The Fall of Advertising and the Rise of PR
9.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
10.Public Relations: Strategies and Tactics, Study Edition (8th Edition)
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
3.The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
4.Public Relations: Strategies and Tactics (9th Edition)
5.Economics of Public Issues, The (15th Edition)
6.The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
7.Confessions of an Advertising Man
8.Effective Public Relations (9th Edition) (Effective Public Relations)
9.Gala!: The Special Event Planner for Professionals and Volunteers (Capital Ideas) (Capital Ideas)
10.Behind the Scenes at Special Events: Flowers, Props, and Design
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Word of Mouth Marketing: How Smart Companies Get People Talking
3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
7.Confessions of an Advertising Man
8.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
9.Networking with the Affluent
10.Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
 

Public Relations



    
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Public Relations Practices: Managerial Case Studies and Problems (7th Edition) 
enlarge enlarge  		 Public Relations Practices: Managerial Case Studies and Problems (7th Edition)
Authors: Allen H. Center, Patrick Jackson, Stacey Smith, Frank Stansberry

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Rating: 4.5 out of 5 stars 3 reviews
Sales Rank: 118335
Category: Book
ASIN: 0132341360
Publication Date: November 19, 2007
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Media Training 101: A Guide to Meeting the Press 
enlarge enlarge  		 Media Training 101: A Guide to Meeting the Press
Author: Sally Stewart

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Rating: 5.0 out of 5 stars 8 reviews
Sales Rank: 62235
Category: Book
ASIN: 0471271551
Publication Date: September 29, 2003
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The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism) 
enlarge enlarge  		 The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
Author: Barbara Diggs-brown

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Rating: 3.0 out of 5 stars 1 reviews
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ASIN: 0495006432
Publication Date: March 6, 2006
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On Deadline: Managing Media Relations 
enlarge enlarge  		 On Deadline: Managing Media Relations
Authors: Carole M. Howard, Wilma K. Mathews

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Rating: 4.0 out of 5 stars 8 reviews
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ASIN: 157766440X
Publication Date: February 15, 2006
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Human Relations: Interpersonal Job-Oriented Skills (9th Edition) 
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Author: Andrew J. Dubrin

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Radically Transparent: Monitoring and Managing Reputations Online 
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Authors: Andy Beal, Judy Strauss

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Rating: 5.0 out of 5 stars 11 reviews
Sales Rank: 51994
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ASIN: 0470190825
Publication Date: March 4, 2008
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Public Relations in Schools (4th Edition) 
enlarge enlarge  		 Public Relations in Schools (4th Edition)
Author: Theodore J. Kowalski

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Sales Rank: 189126
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ASIN: 0131747975
Publication Date: January 13, 2007
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Strategic Planning for Public Relations 
enlarge enlarge  		 Strategic Planning for Public Relations
Author: Ronald D. Smith

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Rating: 4.0 out of 5 stars 1 reviews
Sales Rank: 56215
Category: Book
ASIN: 0805852395
Publication Date: August 2004
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them 
enlarge enlarge  		 Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
Author: Peter Shankman

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Rating: 3.5 out of 5 stars 15 reviews
Sales Rank: 25933
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ASIN: 047004392X
Publication Date: December 5, 2006
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication) 
enlarge enlarge  		 The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
Author: Helen Katz

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Rating: 2.0 out of 5 stars 1 reviews
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ASIN: 0805857184
Publication Date: June 13, 2006
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