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Confessions of an Advertising Man | 
 enlarge | Author: David Ogilvy
Creator: Sir Alan Parker
Publisher: Southbank Publishing
Category: Book
List Price: $17.00
Buy New: $9.74
You Save: $7.26 (43%)
New (39) Used (8) Collectible (3) from $9.74
Rating:  22 reviews
Sales Rank: 92157
Media: Paperback
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 7.6 x 5 x 0.7
ISBN: 1904915019
Dewey Decimal Number: 659
EAN: 9781904915010
ASIN: 1904915019
Publication Date: August 1, 2004
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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| Editorial Reviews:
Product Description
The long–awaited reissue of the million–copy best–seller that FORBES magazine called “A valuable primer on advertising for any businessman or investor.” With a new Foreword by Sir Alan Parker.
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| Customer Reviews: Read 17 more reviews...
 Being more David November 23, 2008
Fabio G. Barbato (Sao Paulo, SP Brazil)
Incredible....more than 40 years ago David Ogilvy already set the tone for good advertising nowadays. If u are into ads, u must read this book.
Great book if you're into advertising... October 24, 2008
Y. Aslam
This is a great book if you are into advertising. This guy is a genius. I highly recommend reading this book if you haven't already.
A Must Read: A foundational cornerstone for your marketing efforts. August 28, 2008
Bernie L. Malonson (Tucson, AZ)
In the Internet age, it is tempting to think that a book written almost 50 years ago is obsolete..., and you would be making a big mistake. Today's top Internet marketers are leaning on the foundations laid by people like Ogilvy, often without letting the cat out of the bag.
Legendary advertiser and marketer David Ogilvy shares his insights on what makes for good advertising and marketing. Most importantly that your advertising has a purpose, to make sales.
Ogilvy for example takes "Creatives" to task by making the point that most ads that win awards, don't necessarily make any money for the client.
For marketers, chapters 5, 6 and 7 are must reads.
5. How To Build Great Campaigns
6. How To Write Potent Copy
7. How To Illustrate Advertisments and Posters
The book is cheap and will save you hundreds or thousands off of expensive seminars.
Highly Recommended.
Classic, very interesting and informative January 28, 2008
John Chancellor (New Orleans)
This is a classic written by one of the legends of advertising. It is well written and easy to read. It is full of great information, not just about advertising but about business and life.
David Ogilvy traces the start and growth of one of the most successful advertising agencies in history. His business philosophy is striking - he did not strive for a large number of clients but was much more selective in targeting the clients that he felt would be mutually beneficial.
He would refuse to spend time developing competitive proposals in bidding for business. He felt like the business should be awarded based on competency. He offers some great insights into why his agency was so successful.
I would recommend this book for everyone in business - not just for ad men or copywriters. David shares a lot of principles of advertising that will help anyone spend their ad dollars better.
Review of Confessions of an Ad Man by David Ogilvy September 28, 2007
Daniel O'Neill (Atlanta, GA)
A classic that still rings true. Relevant not just to the ad business but to the management of any professional services firm.
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